From the very beginning of our journey at Klima, our team has worked tirelessly to make sure our members are proud of how they offset their footprints. It’s been just over three months since the Klima app launched, and we couldn’t be happier to see how big of an impact our projects are creating. So how did we choose the best projects out there, and where are we looking next?<figure>
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					alt="Our project criteria"
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			</figure><h2>Setting smart criteria to pick the best climate projects</h2>When you download Klima, you can choose how to offset your carbon footprint, by planting trees, supporting green energy, or funding clean cookstoves. We work with incredible partner projects on the ground, in places like Panama, Ghana, and Mauritania, to bring these initiatives to life. In 2020, after months of research and long conversations, our team sat down with one goal in mind: make sure our community can always be proud of the projects they support with Klima. We defined three criteria that would guide our project selection process along the way and ensure we stay true to our core values: <ul><li>First, all our projects must be effective: Not only do their approaches achieve top ranking on <a href="https://drawdown.org">Project Drawdown</a>’s quintessential list of climate solutions for their capacity to reduce and capture CO2, but they also create value for both the environment and the local community. With this in mind, we decided to only work with partners with a proven track record. For example, our <a href="https://klima.com/projects/?project=panama-reforestation">tree-planting project in Panama</a> has been running for 30 years, has planted 9.2 million trees, and has created habitats for more than 15 endangered or vulnerable animal species. </li></ul><ul><li>Each offsetting project is verified by a trustworthy, independent third party. Verification maximizes impact and transparency by measuring and monitoring the project benefits for the local ecosystem and community. All of our projects are verified by the Gold Standard or Verified Carbon Standard, widely acknowledged as the most rigorous verification measures out there. Furthermore (nerd alert!), these standards guarantee the“additionality&quot; of each project. That means it would not exist without the financing through carbon offsets. That way you can be sure that your funds truly make a difference in the world.</li></ul><ul><li>And last but not least, all of Klima’s projects are sustainable. This means they involve local communities to ensure people, the environment, and future generations benefit from the impact created in the long-run. In fact, all our projects provide at least four specific benefits under the UN Sustainable Development Goals. What does this look like in practice? Let’s take our reforestation project in Tanzania. The project located in the remote highland districts of Uchindile and Mapanda has brought school teachers, medical infrastructure, wells, and even a women entrepreneurship program to the region. All these initiatives are decided upon by the local village councils based on what is most needed.</li></ul>Every offsetting project we partner with meets this list of criteria, so you can be assured your offsetting subscription is hard at work. But defining these criteria didn’t happen overnight. <figure>
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				<figcaption>Our reforestation project in Panama turns degraded land into biodiverse forests.</figcaption>
			</figure><h2>The initial project research — what we learned</h2>Picking the best climate projects was a challenging but extremely valuable process. At the beginning of 2020, we had our heads down researching climate projects, talking to project developers, and diving deep into the nitty-gritty logistics of carbon offsetting.
We wanted to focus on three overarching impact areas from the very start: <a href="https://klima.com/blog/three-climate-solutions/">nature, tech, and social</a> impact solutions, because we believe all of them are needed if we want to create a climate just world. But there are many projects that fit those buckets. One of the options we originally considered was to include Direct Air Capture technology, but we soon realized this method was simply too immature and expensive to qualify as effective, and its long term prospects are still unproven.Conversely, we were stunned to learn about the immense climate potential of clean cookstoves. 40% of the world&#39;s population cooks their meals over open fire. That means three billion people can only have a warm meal if trees get chopped down, every day. It’s a no brainer that distributing clean stoves efficiently fights forest loss by eliminating demand. But what really made this concept stand out to us are the social and health benefits: Less open fires means fewer toxic fumes in homes, which are currently the cause of four million premature deaths worldwide.<figure>
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				<figcaption> The Ghana Clean Cook Stove project protects trees and saves lives.</figcaption>
			</figure>These are just two examples of many pros and cons we weighed when curating Klima’s project portfolio and quality criteria. Ultimately we decided to go with well-established and proven climate solutions, keeping an eye on cost-effectiveness to assure affordability, while making sure each project provides additional benefits to people and the environment. That’s how we landed on our current project mix of tree-planting, solar power, and clean cookstoves. You can read more about each individual project <a href="https://klima.com/projects/">here</a>.<h2>Looking ahead — the value we strive to create</h2>Curating a holistic offset selection is certainly at Klima&#39;s core. We know that without the right information, choosing the right offsetting service can be overwhelming. It&#39;s easy to get stuck between information overload, overly expensive climate projects, and those that lack proof and external validation. That&#39;s why we are transparent about our own thought process and guiding principles, so you can decide if these principles align with yours. If so, we’re happy to report that we already did the work for you.What&#39;s next? We aim for long-term partnerships, so right now in we&#39;re in conversations with each of our partners on how to best expand on our existing collaborations. At the same time, we are constantly on the look out for new partners, project types, and innovations as we grow. There’s a lot of exciting things happening in the offsetting space and we want to make sure that we fully tap into the most effective opportunities to make a difference for the climate. Of course, our members will be the first to know when a new project comes into play.After all, with the right projects, together we can take millions of tons of CO2 out of the atmosphere and improve lives along the way.

Our goal is to help you fund effective, sustainable, and verified climate projects to offset your carbon footprint.

Behind the scenes: How do we pick our climate projects?

Climate change is a global phenomenon that’s already affecting lives all around the world — but the truth is, it doesn’t affect everyone equally. Some people will get hit harder, and sooner, while others may have decades before their lives are severely impacted. If we’re going to make sure millions don’t get left behind, we need to understand the complexity of climate inequality. <h2>Climate change affects global inequality</h2>Over the past several decades, billions have been spent trying to reduce global inequality. The good news? We’re making progress. Cross-country inequality has actually decreased significantly over the past fifty years. But there’s bad news, too: Climate change has almost certainly slowed that progress, leaving hundreds of millions of people trapped in poverty. According to <a href="https://www.pnas.org/content/116/20/9808">a study by two Stanford University researchers</a>, “although between-country inequality has decreased over the past half century, there is ∼90% likelihood that global warming has slowed that decrease.” They point out that this is a double-whammy. Not only have poor countries often been unable to benefit from fossil fuel use, they’ve actually been significantly harmed by the warming that’s already occurred because of rich countries&#39; energy consumption. <figure>
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				<figcaption>Source: UN World Social Report 2020</figcaption>
			</figure><h2>The lowest emitting countries are feeling the worst effects  </h2>If we dive in for a closer look on a national level, we can see how climate change makes cross-country inequality worse. Let’s take the example of rising seawater: Many low-lying nations, like Bangladesh or the Marshall Islands, suffer from poverty after centuries of conflict and underdevelopment. They struggle to provide basic services to their populations even without climate change. Now, they’re facing stronger storms, rising waters, and food scarcity, all connected to the changing climate. Meanwhile, rich and low-lying nations, like The Netherlands, have spent decades and <a href="https://nytimes.com/interactive/2017/06/15/world/europe/climate-change-rotterdam.html">billions on research and infrastructure</a> to protect their populations from the worst effects of climate change. In fact, climate change has turned into a business opportunity for some Dutch companies, as they export their engineering and water-management knowledge. What makes this all the harder to swallow, is that poorer countries like Bangladesh aren’t responsible for the emissions that drive climate change. They’ve historically emitted some of the lowest emissions per capita. In fact, the poorest 50% of humanity accounted for just <a href="https://oxfamilibrary.openrepository.com/bitstream/handle/10546/621052/mb-confronting-carbon-inequality-210920-en.pdf">7% of cumulative emissions between 1990 and 2015</a>.<figure>
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				<figcaption>Source: Oxfam, Confronting Carbon Inequality 2020</figcaption>
			</figure><h2>Poorer communities have less resources to cope</h2>This doesn’t just affect less developed countries. Within national borders — in every country — poorer communities are more likely to be affected by our changing climate. Families with less money have less choice in where they live, and often have to make a home in more disaster-prone locations. That leaves them vulnerable to the next storm, drought, or fire, and less likely to recover from it. An example is New Orleans, where <a href="https://brookings.edu/blog/social-mobility-memos/2017/09/18/hurricanes-hit-the-poor-the-hardest/">Hurricane Katrina</a> famously devastated poorer, less elevated neighborhoods like the Ninth Ward but left wealthier areas largely intact. Research shows that even a decade after “residents whose homes flooded during the storm had lower credit scores and rates of home ownership.”You can see the same pattern repeat itself again and again: People with fewer resources tend to live in places that are less desirable, less protected, and most likely to be hit hard by the next big disaster. After the disaster hits, they have little to no recourse to build their lives back up. If climate-connected disasters become more frequent, we should expect to see inequality continue to worsen. <h2>Pollution hurts health and our climate</h2>Poorer communities are often located near emissions sources, like garbage dumps, petroleum processing centers, or chemical plants. These pollutants don’t just drive climate change, they also cause health problems for the people who live nearby. Take air pollution: It’s the poorest people who are most affected. They tend to be priced out of areas where the air quality is better. <a href="https://www.who.int/health-topics/air-pollution#tab=tab_2">Air pollution leads to premature death</a> from heart disease, stroke, and cancer, as well as asthma and other respiratory diseases.Places like “<a href="https://propublica.org/article/welcome-to-cancer-alley-where-toxic-air-is-about-to-get-worse">Cancer Alley</a>” in Louisiana see the effects, as populations struggle with higher rates of miscarriages, cancer, and disease due to heavy industrial processing plants clustered in the region. Richer families can just move away, while those without resources and mobility are left behind. Once again, the poorest are least likely to contribute to the problem, but most likely to be harmed. <figure>
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				<figcaption>Source: World Health Organization Air Pollution Fact Sheet</figcaption>
			</figure><h2>Fixing climate inequality is crucial </h2>The story is clear: While rich people emit the most, the poorest suffer the consequences. What’s more, solving inequality can help solve climate change. Think about it: If billions of people, with all of their individual ideas, talents, and energy, are unable to access opportunity due to inequality, we’re missing out on uncounted climate solutions. <h2>What can we do?</h2>There’s plenty we can do to fight for climate justice, reduce inequality, and shrink our own impact on the climate. Ready to get started?First, take steps to advocate for stronger policies and political action. Vote early, vote often, and vote for candidates that understand we must act quickly and decisively to keep global temperatures from rising. You can check out our <a href="https://klima.com/blog/help-the-climate-political-social-action-guide/">collective action guide</a> for more ideas. Next, reduce your own emissions, by consuming less, choosing more sustainable products, and switching to a climate-healthy diet. After all, we can’t vote every day, but we eat, commute, and use energy daily. The good news? Most choices that are good for the climate are good for your wallet and health, too. Check out our <a href="https://klima.com/blog/simple-guide-cutting-carbon/">Simple Guide</a> for more ideas. Lastly, if you’re able to, consider offsetting what you can’t reduce with Klima. With a simple monthly subscription, you can fund sustainable climate projects that help reduce inequality. Each of our projects benefits the local community, through initiatives like skills-training, education, and women’s empowerment programs. You can read more about them <a href="/projects/">here</a>.

Changing weather and rising temperatures don’t affect us all equally. Read on to learn more and understand how we can fight climate inequality.

Climate change drives inequality. How can we fix it?

The only problem: narrowing down the list! There are literally thousands of brilliant women working in this field, as scientists, activists, politicians, communicators, and educators. Where to start? Close to home, by asking our colleagues to share the stories of women who inspire them.We fired up a new Slack channel and kicked off a conversation among all the women right here at Klima. It wasn’t hard — we could have nerded out about our favorite female climate champions all day. Check out the stories behind these five incredible climate women, and learn why they inspire us.
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					alt="Climate change is a threat to humanity, but if we fight against it, we can create new opportunities."
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			</figure>Sanna Marin stands out to me as an inspirational woman, not only because she represents my home country as the youngest ever female state leader in the world, but also because unlike her predecessors, her government has seen an increased focus on climate topics. She and her female cabinet have brought the topic front and center in the Finnish media, and as a result, our nation seems way more understanding of and engaged in the fight against climate change. I believe it’s crucial for women and young girls alike to have role models like her in leadership positions as it paves the way for future female leaders, which the world certainly needs.— Lotta Kortekallio, Social Media Manager <figure>
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					alt="The world needs to listen to the voices of Amazonian women."
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			</figure>I admire Nemone Nequimo for her courage and determination. When the Ecuadorian government announced new concessions for oil exploration and extraction across 500,000 acres of the Amazonian forest, she led legal action to protect her home and her people, and she succeeded. Other indigenous tribes in the Amazon are now following her footsteps to defend their territories from oil exploration. I think we should all look up to Nemonte Nequimo as a brave guardian of the forest, and a real-life hero. — Nicoletta Maestrini, Communications Assistant<figure>
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					alt="Humans are the most clever species ever to have lived. How is it we can destroy our only planet?"
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			</figure>How can you not be inspired by Jane Goodall! Her 60 years of groundbreaking work as a primatologist studying chimpanzees redefined entire fields of knowledge and reshaped our understanding of conservation. Today, at age 86 she still isn’t done: She spends her time advocating for climate action to protect the habitats and homes of the animals she spent her career discovering. — Denise Ong, Head of User Acquisition <figure>
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					alt="In the 1850s, Eunice Newton Foote made a remarkable discovery about greenhouse gases."
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			</figure>Eunice Newton Foote was the first scientist to document and prove the greenhouse effect, way back in 1856 — but she never got the credit she was due. She theorized that carbon dioxide could warm our atmosphere, and proved it through a simple but ingenious experiment. She used glass jars and thermometers to measure the increased heat trapped by high concentrations of CO2. Her results were published and well-received, but the real significance passed everyone by. For decades, she was forgotten, and it’s only in recent years that her name has resurfaced. Her story is a reminder for me that there are likely thousands of people who have worked behind the scenes to learn about and protect our climate, in both the past and present. We should celebrate them, and remember that none of us are alone in this fight, even if we can’t see everyone’s efforts. — Brenna Foster, Chief Communications Officer <figure>
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					alt="We need to make decisions about how to shift the way we live on the planet."
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			</figure>Dr. Ayana Elizabeth Johnson knew she wanted to be a marine biologist from the age of five, and today she’s that and so much more. Not only has she founded the Urban Ocean Institute, written the Blue New Deal (think Green New Deal, but oceans), and co-edited the climate anthology All We Can Save, she’s also the host of one of my favorite podcasts. Everytime I listen to <a href="https://gimletmedia.com/shows/howtosaveaplanet">How to Save a Planet</a>, the amazing climate change podcast hosted by Dr. Johnson, I feel a little bit better about our odds. Her combination of pragmatism and determination, clear expertise and excellent calls to action make me feel that with people like her on board, we’ve definitely got a fighting chance against climate change. — Melanie Reisig, Senior Accountant Who are the women of climate change who inspire you? Leave us a comment on <a href="https://instagram.com/getklima">Instagram </a>to let us know who keeps you motivated to keep pushing for a better future.

This International Women’s Day, let’s celebrate the women pushing climate action forward. 

Five women climate champions everyone should know

Carbon is the fourth most abundant element in the universe and it’s the foundation of all life on Earth. It’s a natural part of our oceans, plants, animals, soil, and rocks, and we even exhale it every day. And importantly, it’s part of our atmosphere, where in the form of CO2 it functions as a greenhouse gas, regulating earth&#39;s temperature. <h2>What is the carbon cycle?</h2>The carbon cycle describes the constant exchange of carbon across all these different so-called “carbon reservoirs”. For example, carbon from the atmosphere is absorbed by plants through photosynthesis, where it enters the food chain. As plants and animals die, the carbon they were storing gets released back into the atmosphere and the cycle continues. Left undisturbed, the carbon cycle will keep the concentrations of carbon dioxide in the atmosphere balanced and global temperatures steady. In other words, it allows our planet to remain hospitable for life. But when large amounts of CO2 are released at once, the whole cycle can fall out of balance.<figure>
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					alt="The carbon cycle helps maintain a stable climate on Earth. "
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			</figure><h2>What’s happening to the carbon cycle?</h2>Since the industrial revolution, humans have released vast amounts of carbon into the atmosphere by burning fossil fuels, or carbon that’s been stored for millions of years in reservoirs underground. Because of our activities, scientists expect atmospheric CO2 to reach levels <a href="https://www.reuters.com/article/climate-change-carbon/co2-levels-to-breach-50-rise-from-pre-industrial-era-in-2021-met-office-idINL1N2JI3EH">50% higher </a>than the pre-industrial era in 2021.As we emit more CO2, the greenhouse effect intensifies and temperatures rise, resulting in  a long-term shift in climate and weather patterns, also known as climate change. And we’re right in the middle of it, at this very moment. Global temperatures have already risen by <a href="https://earthobservatory.nasa.gov/world-of-change/global-temperatures">around 1°C (2°F)</a> since 1880, with two thirds of the warming happening since 1975. <h2>What does a warmer climate mean?</h2>A warmer climate also means a more unstable climate. No matter where you live, you’ve probably already witnessed its effects. Extreme weather events and natural disasters are increasing in frequency, intensity, and impact, affecting the most vulnerable populations the most. Droughts and floods threaten crop yields and jeopardize our food security. What’s more, due to expected sea level rise from melting ice sheets, scientists estimate that today, up to <a href="https://www.nature.com/articles/s41467-019-12808-z">630 million people</a> live in areas that will be threatened by rising sea levels by 2100. The list, of course, does not end here. Climate change is the biggest challenge humanity has ever faced, and the longer we wait to act, the harder it will be to avert a global catastrophe. The good news is, if we all stand up to climate change today, we can still restore the carbon cycle, revive nature, and preserve life on Earth. Each and every one of us holds a piece of a big puzzle. Now we need to act together. Read more about the power of collective climate action <a href="https://klima.com/blog/help-the-climate-political-social-action-guide/">here</a>.<h2>What can we do to stop this?</h2>A big part of the solution lies in more effective climate policies, as well as creating a global economic system that buys, uses, and wastes less. However, the impact of individual climate action can often be more tangible and immediate. If millions of us individually decide to reduce our emissions and protect the planet, our collective impact will be enormous.That’s why we created Klima, a climate action app that helps you to live in balance with the carbon cycle. With Klima you can neutralise your own carbon footprint by funding verified <a href="https://klima.com/projects/">climate projects</a> that prevent or remove emissions elsewhere. You will help revive forests, boost green innovation, and provide livelihoods, while keeping track of your climate achievements and receiving tips on how to reduce your footprint further and live climate healthy. To multiply your impact, you can invite friends, family, and colleagues to join the cause and become part of a global community of climate heroes.After all, the carbon cycle was knocked off balance by human activity, and we’ll all have to chip in to help fix it. With Klima, you can simply and easily take your own emissions out of the equation in under three minutes. Ready to get started? <a href="https://klima.com/download">Join the Klima community today.</a>

What is the carbon cycle? And how are humans pushing it to the limit? Here's all you need to know:

The carbon cycle: How it works and why it’s important

Hello. I&#39;m Rosa, Product Manager at Klima. In August 2020 I left my fintech job in London and moved to Berlin to join the fight against climate change with Klima. Since then, we rolled out our Beta and launched our app, and now, thanks to hundreds of dedicated members, we’re well on our way to starting a carbon neutral movement. Last month, Jonas, our Chief Product Officer and Co-Founder, gave a <a href="https://klima.com/blog/what-is-ahead-for-Klima/">sneak peek at some of the features we hope to build in the next year.</a> We&#39;ve got a lot of exciting stuff planned: a more detailed Carbon Calculator, greater flexibility in how much you can offset, additional payment methods, and celebrations of your carbon footprint achievements! There are many more features we could build to make carbon-neutral living radically easy, effective, and enjoyable: the opportunity is massive.While we hope to eventually build all these features, we can&#39;t do everything at once. We&#39;re still a small team (but growing!) and we need to be smart about how we prioritize.We have three goals that help us decide what we should build next:<ul><li>Make it as simple as possible to offset and reduce your carbon footprint</li><li>Make the experience enjoyable</li><li>Make sure we’re achieving maximum impact for the climate (the big one!)</li></ul>Let’s take a closer look at each of these goals.<figure>
				<img
					src="//images.ctfassets.net/obrdg975qq3x/1Jt2umuGYzGfsG484MbVEZ/b07aac21aeb7a8e8bf5f568bb97506c6/Image1-MakeItEasy.jpg?w=700" 
					srcset="//images.ctfassets.net/obrdg975qq3x/1Jt2umuGYzGfsG484MbVEZ/b07aac21aeb7a8e8bf5f568bb97506c6/Image1-MakeItEasy.jpg?w=700 1x, //images.ctfassets.net/obrdg975qq3x/1Jt2umuGYzGfsG484MbVEZ/b07aac21aeb7a8e8bf5f568bb97506c6/Image1-MakeItEasy.jpg?w=1400 2x"
					alt="Klima puts climate action in your pocket."
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			</figure><h2>Make it as simple as possible to offset and reduce your carbon footprint</h2>We&#39;re striving to build a product that makes offsetting and reducing your carbon footprint as simple as possible. So many of us care about our planet and would jump at the opportunity to help fight climate change, but don’t know how. At Klima, we want to unlock that potential and put the powerful tool of offsetting and reducing in as many hands as possible.We&#39;ve already made a lot of progress to making offsetting simpler. We’ve built a calculator to help you quickly work out your carbon footprint, and we’ve done the research to find effective, verified, and sustainable projects to offset with. Still, we are working on other ways to make offsetting an easy choice: for example, offering further payment options, such as Google Pay and PayPal.We also want to make reducing your footprint simpler. The first step in reducing is understanding which parts of your life contribute most heavily to your footprint and which can you most realistically hope to change. We&#39;ve got big plans for the Footprint Tab. We want to make it easy to understand your footprint at a glance by breaking it down into lifestyle areas. We’ll offer more, and more achievable, suggestions of how to reduce your footprint in each area. You’ll be able to play with these suggestions to see the impact on your footprint, before committing to the action.<figure>
				<img
					src="//images.ctfassets.net/obrdg975qq3x/CJqTD5KDvceolK31lYX4n/0bff8887873b5329d6ec25298fb7658b/Image2-MakeItFun__1_.jpg?w=700" 
					srcset="//images.ctfassets.net/obrdg975qq3x/CJqTD5KDvceolK31lYX4n/0bff8887873b5329d6ec25298fb7658b/Image2-MakeItFun__1_.jpg?w=700 1x, //images.ctfassets.net/obrdg975qq3x/CJqTD5KDvceolK31lYX4n/0bff8887873b5329d6ec25298fb7658b/Image2-MakeItFun__1_.jpg?w=1400 2x"
					alt="We're making carbon offsetting fun, too!"
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			</figure><h2>Make the experience enjoyable</h2>We know there are many apps vying for your attention, and each one needs to earn their spot on your phone. We think offsetting your carbon footprint is a worthy competitor to your Spotify subscription, but we&#39;re not taking any chances. We want to create an app you&#39;ll love, and keep. And hey, you&#39;re helping save the planet — that should feel good!We&#39;ve already got various counters in the app that help you see exactly how far your monthly subscription goes. Soon we’ll be introducing a new feature: &quot;Achievements.&quot; Here, you’ll be able to see all the offsetting and reduction milestones you’ve reached, and celebrate them!
<figure>
				<img
					src="//images.ctfassets.net/obrdg975qq3x/9fVPBPCLiiE9g87KU71PV/14271c73855333dcc5a18dfaddefc169/Image3-CreateImpact.jpg?w=700" 
					srcset="//images.ctfassets.net/obrdg975qq3x/9fVPBPCLiiE9g87KU71PV/14271c73855333dcc5a18dfaddefc169/Image3-CreateImpact.jpg?w=700 1x, //images.ctfassets.net/obrdg975qq3x/9fVPBPCLiiE9g87KU71PV/14271c73855333dcc5a18dfaddefc169/Image3-CreateImpact.jpg?w=1400 2x"
					alt="You can track your impact over time."
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			</figure><h2>Make sure we’re achieving maximum impact for the climate</h2>Finally, we want to enable everyone to reach their greatest potential impact. This is why we&#39;re building more flexibility into our offsetting plans: if you want to offset more than your own personal footprint, we don&#39;t want to stop you! You can also increase your impact by persuading others to join, too — as with offsetting and reducing, getting someone you know on board should be easy and enjoyable! We plan to make sharing Klima simple, and show you the massive impact of such a small action.Ultimately, everything we do at Klima is geared towards the goal of getting as much CO2 out of the atmosphere as quickly as possible. This is a big goal, which generates a lot of ideas! Breaking it down into smaller steps, such as the three goals above, helps us organize and prioritize many ideas, and build the most effective product.Is there a feature that you think will help achieve these goals? Reach out at <a href="mailto:hi@klima.com">hi@klima.com</a> to chat about it!

Find out more about our product roadmap and how we prioritize our goals at Klima. 

The three goals that guide all our product decisions

Hi there! I’m Jonas Brandau and I&#39;m the Chief Product Officer and a co-founder here at Klima. I&#39;ve been designing mobile products for the last decade and couldn&#39;t be more excited to focus my passion on this meaningful and important cause.When we launched Klima in December after over a year of development, we were excited to see what the world would think. We’d had a successful and informative beta launch, but this was the first time that Klima would be available to the public. The good news: We were overwhelmed by the positive feedback. People love the way the app looks and feels and many told us that they’d been waiting for ages for a climate solution like this.Even better, our members have tons of ideas for improvements and features, like more carbon calculator options, more transparency, and better guidance on how to reduce their footprints.You know what they say: &quot;If you&#39;re not ashamed of your first release, you launched too late.&quot; In that spirit I can tell you that this is only the beginning. Today, I’d love to show you what’s next on our product roadmap. Let’s dive in!<h2>More carbon calculator depth</h2>We built the first version of Klima&#39;s carbon calculator following the Pareto principle: What are the 20% of questions that lead you to an 80% accurate result?That&#39;s why right now we’re focusing on the big questions that determine most of your carbon footprint. Questions like: how much do you fly? Do you own a car? What do you eat? This means we can create a pretty accurate estimate of your carbon footprint without you spending hours on a questionnaire. While this is a great approach for most people, some want to go deeper and be even more precise. They want to share their heating type, their streaming behaviour, more details about their energy usage and lifestyle. For these members we’re currently working on our second version of the Klima carbon calculator. Developed in collaboration with Swiss-based ESU Services, the team behind the WWF carbon calculator, our new tool will maintain its simplicity, but offer options to answer many more questions for those that want it. <figure>
				<img
					src="//images.ctfassets.net/obrdg975qq3x/2IfX4nd0o3Hl4ye69kqc7c/442c8f5ed3d5b12b5c0193466d5f463e/carbonCalculator.jpg?w=700" 
					srcset="//images.ctfassets.net/obrdg975qq3x/2IfX4nd0o3Hl4ye69kqc7c/442c8f5ed3d5b12b5c0193466d5f463e/carbonCalculator.jpg?w=700 1x, //images.ctfassets.net/obrdg975qq3x/2IfX4nd0o3Hl4ye69kqc7c/442c8f5ed3d5b12b5c0193466d5f463e/carbonCalculator.jpg?w=1400 2x"
					alt="Our carbon calculator"
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			</figure><h2>Full offset plan flexibility</h2>Currently Klima offers just one plan: to offset 100% of your carbon footprint. But we know that many members want to do more. They want to round up their monthly contributions, offset a custom amount, double their footprint, or even offset their entire family. For these members we will soon launch a completely reworked offset plan menu, including the option to change your plan at any moment.<figure>
				<img
					src="//images.ctfassets.net/obrdg975qq3x/6E3AQkz1O0D3pZ2XZ8hZlF/15ad3d0c7810668c39d605f04d312056/customOffsetPlans.jpg?w=700" 
					srcset="//images.ctfassets.net/obrdg975qq3x/6E3AQkz1O0D3pZ2XZ8hZlF/15ad3d0c7810668c39d605f04d312056/customOffsetPlans.jpg?w=700 1x, //images.ctfassets.net/obrdg975qq3x/6E3AQkz1O0D3pZ2XZ8hZlF/15ad3d0c7810668c39d605f04d312056/customOffsetPlans.jpg?w=1400 2x"
					alt="Personalize your offset plan"
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			</figure><h2>Maximum transparency</h2>Here&#39;s the thing: Every decision we make here at Klima serves our one big goal: to get as much CO2 out of the atmosphere as quickly as we can. And while I couldn&#39;t be more proud of our quality climate projects, our high-impact approach, and the inclusive workplace we’ve created, we don’t talk about these things enough. That’s why a huge focus for the future is increased transparency. In concrete terms, that means you&#39;ll soon be able to see monthly offset reports in your app as well as our company&#39;s public carbon credit ledger as proof of your offsets actually happening. We&#39;ll also add much more information and clarity to the onboarding flow for new members, and share more updates and insights on our blog and newsletter.<figure>
				<img
					src="//images.ctfassets.net/obrdg975qq3x/6PeAPBM9F2KU6ZpMz6m7q1/5eb21fc56b8433817ac61e2b93119045/transparency.jpg?w=700" 
					srcset="//images.ctfassets.net/obrdg975qq3x/6PeAPBM9F2KU6ZpMz6m7q1/5eb21fc56b8433817ac61e2b93119045/transparency.jpg?w=700 1x, //images.ctfassets.net/obrdg975qq3x/6PeAPBM9F2KU6ZpMz6m7q1/5eb21fc56b8433817ac61e2b93119045/transparency.jpg?w=1400 2x"
					alt="We strive to be fully transparent with you"
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			</figure><h2>Highlighting your achievements</h2>Your offsets have a big impact, and that’s something to celebrate. That’s why we’re bringing achievements to Klima. In the future, everytime you open your Klima app, you will find an acknowledgement of all you’ve accomplished. Klima will applaud you on your first little forest, your first carbon neutral week, or your last climate-healthy lifestyle choice. If you&#39;re into notifications you can enable those too, so you don&#39;t miss the party.<figure>
				<img
					src="//images.ctfassets.net/obrdg975qq3x/40YzYe5lBUuvlZFiiU4v15/4dbca1f16462273e32980d7e00dbb95e/timeToCelebrateImpact.jpg?w=700" 
					srcset="//images.ctfassets.net/obrdg975qq3x/40YzYe5lBUuvlZFiiU4v15/4dbca1f16462273e32980d7e00dbb95e/timeToCelebrateImpact.jpg?w=700 1x, //images.ctfassets.net/obrdg975qq3x/40YzYe5lBUuvlZFiiU4v15/4dbca1f16462273e32980d7e00dbb95e/timeToCelebrateImpact.jpg?w=1400 2x"
					alt="You can track your achievements over time"
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			</figure><h2>More payment options</h2>Last but not least, a heavily requested feature from our members: We&#39;re happy to say that we&#39;re bringing Google Pay to Android as well as PayPal to both platforms in the near future. Why haven&#39;t we done it yet? Because custom payment systems are complex. And when it comes to your money, we’ll always ensure we’re only implementing the highest-quality code. <figure>
				<img
					src="//images.ctfassets.net/obrdg975qq3x/5HSpGA870iB85cdAaHnNuY/acf6b991962accfb9f730200552cca5f/morePaymentMethods.jpg?w=700" 
					srcset="//images.ctfassets.net/obrdg975qq3x/5HSpGA870iB85cdAaHnNuY/acf6b991962accfb9f730200552cca5f/morePaymentMethods.jpg?w=700 1x, //images.ctfassets.net/obrdg975qq3x/5HSpGA870iB85cdAaHnNuY/acf6b991962accfb9f730200552cca5f/morePaymentMethods.jpg?w=1400 2x"
					alt="You can choose among several payment methods"
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			</figure>This is just the tip of the iceberg. We have a gigantic product roadmap to prioritize, full of hundreds of ideas, features, and updates. I&#39;ll be sharing more about our next steps in the future. Until then, I want to thank all of you for being a part of this, and give a special thanks to the hundreds of members who reached out to share their thoughts and feedback. It’s so exciting to see how ya&#39;ll think about this app in such great detail. Our roadmap is already heavily influenced by all you share. Remember, if you have any product related questions you can always reach me at jonas@klima.com or our Product Manager Rosa Verity at rosa@klima.com 
Yours,Jonas &amp; the Klima Product Team

Jonas Brandau, CPO, gives a behind-the-scenes look at what we’re building next.

New features, releases, and updates: What’s ahead for Klima

At Klima, transparency is central to our mission. That’s why our team spends hours each week speaking with our members, responding to emails, and answering questions on our social media channels. But we know not everyone has the time or inclination to reach out. So, today we’re sharing our most commonly asked questions here on our blog. Read on, and remember, you can always reach us at <a href="mailto:hi@klima.com">hi@klima.com</a> with your burning thoughts, comments, or even compliments. We love to chat :) 1. How can I change my payment method? We had always planned to implement this feature, and it’s now live! In the first month after launch, so many of you wrote to us asking how to change your payment method that we bumped it up on our to-do list. It&#39;s now available with version 1.1.7 on iOS and 1.1.3 on Android. Just head over to Settings &gt; Subscription and click on your card number at the bottom of that screen to get started.2. Can I recalculate my footprint? This feature is hot off the press for iOS and coming soon to Android! Make sure you&#39;ve got version 1.1.8 or above on iOS then head over to the Footprint tab. To the top right of your footprint you will see three dots which will send you back through the Carbon Calculator. Once you&#39;ve recalculated your footprint you can change your subscription amount to match. 3. Will you introduce more detail in the Carbon Calculator?Our Carbon Calculator is a careful balance of accuracy and simplicity: We want to give you an accurate estimate of your footprint, without asking you to invest hours of your time answering complicated questions. We’ve carefully crafted our current set of questions to gather the specific information that most impacts your carbon footprint. There are many more questions we could ask, but it&#39;s likely that the answers to those questions don&#39;t actually impact your footprint as much you might think. We’re also conservative with our estimates because we want to ensure you’re offsetting your entire footprint. That said, we’re looking into adding questions for all of you keen recyclers and composters out there, to make sure we’re capturing the results of your efforts.4. What’s the price per ton of CO2 you offer? Our offsets are priced at 10€ per ton. 5. Why aren’t you a non-profit?We’ve set up Klima in a way to optimize for maximum impact by combining purpose with scale. Our goal is to take as much CO2 out of the atmosphere as quickly as possible. Being a company means we can grow quicker, attract great talent, and support climate projects more efficiently.6. Will you introduce more payment methods, like Paypal? We’ll definitely add more payment options soon. Google Pay should launch early 2021 and PayPal is on the roadmap. Since we&#39;re a quite small team, these things take a bit of time, and building payment options is particularly complex. 7. Will Klima be available in more countries?We want to share Klima with the world! Right now we’re not available internationally (yet) because our carbon calculator needs to be adjusted and optimized for each country. Economic, cultural, and regional differences lead to different baseline carbon footprints for each country. But stay tuned — we are definitely adding more countries in the future.8. Will you offer carbon capture (aka direct air capture) as an offsetting option? Unfortunately direct air capture (DAC) is still pretty inefficient and therefore expensive. Offsetting an average carbon footprint using DAC would cost hundreds of euros a month which most people can’t afford, as compared to ~10€ with Klima’s <a href="https://klima.com/blog/three-climate-solutions/">current projects</a>. We’ll definitely keep an eye out as the technology is evolving and would love to be able to include it in the future. 9. Do Apple and Google get a 30% cut of your revenue?Apple and Google typically charge a fee for app businesses offered on their platform. But not with Klima. Neither Apple nor Google are taking a cut of your subscription. That’s because carbon offsetting is considered a &quot;real-life service&quot; and unlike &quot;digital goods&quot; is not affected by their platform fees. The tradeoff is that we had to build a custom payment system, which our tech team is mighty proud of10. Can I pay more or do more?What a nice question! We’re currently working on a feature that allows our members to offset more CO2 than they would need in order to be carbon neutral. You can then round up to the next full amount, offset twice your footprint, or even set up a custom amount. We’ll share this feature in our newsletter and on our social channels when it’s available. Thanks to everyone who reached out with these thoughtful questions since launch. Your feedback and kind words are much appreciated as we work to push our app even further.  If you aren’t a Klima member yet, consider <a href="/download">downloading the app today</a> and taking three minutes to offset your carbon footprint. We hope to see you there!

Smart questions and thoughtful answers about offsetting, our app, and what features we’re adding next. 

You asked, we answered: The top 10 most common questions from the Klima community 

We have just nine years to cut global emissions in half if we want to prevent runaway climate change. Every climate strategy needs to be evaluated against that goal. The question is, how can we contribute in a meaningful way within the short time frame at hand? Our answer: turn carbon neutrality into a mass movement.Going beyond the individualAt Klima, we believe in the power of the individual. That’s why we help you neutralize your footprint immediately and sustainably through offsetting and reducing personal emissions. But if we stop here, we fail to address the systemic aspect of the climate crisis. It’s not something any of us can solve for ourselves. There are no island solutions. We either succeed together or we fail.That’s why we put collective impact at the core of Klima. Your monthly plan doesn’t only cover your individual offsets, it also helps reach others through online campaigns that get more people involved and multiply your impact manyfold.
Advertising for climate actionSome offset organisations pride themselves on spending little or nothing on marketing. That’s not our model. We believe the time in which we could afford not to advertise for climate action is over. It’s time to set ambitious goals, take pride in how many people we can reach and how much impact that creates.That’s why we invest 20% of our total funds into impact marketing: ads and outreach campaigns that reach beyond the usual climate bubble and inspire millions to take measurable, effective climate action. These funds apply the most effective marketing solutions capitalism has developed and turn them towards healing the planet — instead of destroying it. Here’s why that’s a game changer:A multiple on effectivenessEvery dollar invested in reaching more people will have an estimated 6x carbon reduction effect over 5 years, compared to a dollar spent directly on offsetting. That’s because every new user you reach doubles your own CO2 reduction on average. If we all contribute a little towards building something bigger, our collective impact will far outpace our individual ones — because we are many.<figure>
				<img
					src="//images.ctfassets.net/obrdg975qq3x/ylyFb2YniXpLsXbnYp8b1/754c58661db6328fa5b980e6291c5ac9/Image1.jpg?w=700" 
					srcset="//images.ctfassets.net/obrdg975qq3x/ylyFb2YniXpLsXbnYp8b1/754c58661db6328fa5b980e6291c5ac9/Image1.jpg?w=700 1x, //images.ctfassets.net/obrdg975qq3x/ylyFb2YniXpLsXbnYp8b1/754c58661db6328fa5b980e6291c5ac9/Image1.jpg?w=1400 2x"
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				<figcaption>Green is impact from direct offsets, blue is impact from impact marketing.
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			</figure>Building long-term solutions The best part? Investing in impact marketing means more money goes towards climate projects in the long term, multiplying social and ecological benefits on the ground. In fact, offsetting initiatives have often pointed out their struggle to reach end buyers, which limits the potential they’d otherwise have. Even though demand for offsets is rising, we’re nowhere near the impact that could be created.Affordable pricingDoes this make Klima more expensive than others? Hardly. Consumer prices for quality carbon offsets are typically in the range of around 8 to 28 dollars per ton, depending on an individual project’s type, efficiency and additional benefits.With 13 dollars per ton we have worked hard to stay in the lower part of that spectrum, achieving a price that&#39;s affordable to many while making sure that quality is high and part of a <a href="https://www.klima.com/blog/three-climate-solutions/">holistic project strategy</a>. We do that through a comprehensive due diligence process and by buying in bulk, which allows projects to plan more efficiently, resulting in a better price.Impact through inclusivityAchieving maximum impact also means that we don’t want to exclude anyone for financial reasons. So if this is too much for you, write us an email at <a href="mailto:plan@klima.com">plan@klima.com</a> and we’ll provide you with a reduced custom plan, excluding both the 20% impact marketing contribution as well as our 10% service fee, meaning 100% goes towards buying offsets.An unstoppable movementKlima was founded with one goal: unleash the potential of individual climate action at scale. Yes, that is mighty ambitious. But as anyone who kept up with climate news will know, we need all the ambition we can get. We know that with the right tools and strategies, we can build an unstoppable, self-growing movement that has the chance to reach the scale needed to reduce CO2 levels significantly. And as a global carbon neutral community, we’ll change hearts and minds along the way.<figure>
				<img
					src="//images.ctfassets.net/obrdg975qq3x/2a9LC5wWC0MyMzZJ5XIEBt/f9124eec8c5cfe2e5c0b0207d79c3bd4/Image2.jpg?w=700" 
					srcset="//images.ctfassets.net/obrdg975qq3x/2a9LC5wWC0MyMzZJ5XIEBt/f9124eec8c5cfe2e5c0b0207d79c3bd4/Image2.jpg?w=700 1x, //images.ctfassets.net/obrdg975qq3x/2a9LC5wWC0MyMzZJ5XIEBt/f9124eec8c5cfe2e5c0b0207d79c3bd4/Image2.jpg?w=1400 2x"
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				<figcaption>Klima is now available on the App Store and Google Play.</figcaption>
			</figure>

To stop climate change we need to get as many people involved as fast as possible. This is how we’ll do it.

Why we invest in collective impact

We all gave a sigh of relief as 2020 came to an end. So many activities, plans, and dreams took a backseat in the year of Covid-19. 
This is true for our personal lives, and for the movement to slow climate change and protect our living planet. As we carefully look ahead to a post-pandemic life, this is our chance to reprioritize climate action for years to come. Because despite a brief dip last year, overall carbon emissions are still going up.That means the climate crisis is still the biggest challenge of our time — and we need a huge team effort to solve it. Luckily, there are positive trends on the horizon. From new tech to new policies to new tools for individual action, we’re entering 2021 with a lot to be hopeful for. Here’s why we’re anticipating more climate action this year than ever and how you can get involved: Political promises transform into policy agendasThe second half of 2020 saw an unprecedented call for climate action from governments and politicians across the globe. <a href="https://www.un.org/press/en/2020/sgsm20411.doc.htm">Over 100 countries</a>, including massive polluters like China, Japan, and South Korea, have pledged to go carbon neutral. Voters in the US elected President Biden, arguably the first climate-positive president in history. And politicians have pushed for a post-pandemic “green recovery” that prioritizes renewables over fossil fuels. What specifically can we look forward to in the next 12 months? Big changes from the world’s two biggest emitters: In March, China will unveil its next five-year strategic plan. Last fall, President Xi Jinping <a href="https://www.nytimes.com/2020/09/23/world/asia/china-climate-change.html">announced a pledge</a> to go carbon neutral by 2060 and see emissions peak by 2030. This year, we’ll get a glimpse of how that grand promise could turn into reality. Specifically, we hope to see substantial <a href="https://dailybrief.oxan.com/Analysis/DB257771/Prospects-for-climate-change-in-2021">investments and subsidies for wind and solar</a>, and clear steps away from coal. China is by far the <a href="https://www.carbonbrief.org/analysis-will-china-build-hundreds-of-new-coal-plants-in-the-2020s">world’s biggest CO2 emitter</a>, and has made deep investments in coal infrastructure both domestically and abroad. That’s fueled huge economic growth, but contributed to notoriously bad air quality in cities across the region. If China is going to meet its neutrality promise, it will take a massive effort to shift from fossil fuels and invest in clean energy and clean air. We hope to see the beginnings of that take place in 2021.In the United States, Joe Biden will be sworn in as President on January 20th. He’s promised to immediately re-enter the Paris climate accord, invest $1.7 trillion in the climate over the next ten years, and spark a ‘<a href="https://joebiden.com/climate-plan/">Clean Energy Revolution</a>’ that pushes the US to net-zero emissions no later than 2050. It’s a lot — but never before has there been a president-elect with this focus and fervor for fighting climate change. If Biden formally commits the US to a net-zero by 2050 pledge, that would mean that over two-thirds of the global economy is under some form of net-zero commitment. Even better, there have already been positive developments post-election. A US stimulus bill passed at the end of December included over <a href="https://techcrunch.com/2020/12/21/new-stimulus-bill-includes-35-2-billion-for-new-energy-initiatives/">$35 billion for clean energy initiatives</a>. This could indicate that there’s more existing support for climate action than expected. By the end of the year, we should begin to see a clearer picture of the policies this administration will pursue, and their ability to push them to fruition. 
Tech and finance get onboardFor far too long, climate solutions have been <a href="https://www.nature.com/articles/d41586-019-02712-3">notoriously underfunded</a> and <a href="https://www.nupi.no/en/News/Key-climate-research-severely-underfunded">under researched</a>. In 2021, this should shift as substantial funding pours in from both the public and private sector. One specific development we’re keeping our eye on — battery capacity and pricing. In 2020, solar produced the <a href="https://www.carbonbrief.org/solar-is-now-cheapest-electricity-in-history-confirms-iea">cheapest electricity in history</a>, but storing that power for use after dark or during peak demand has historically been a challenge. Battery prices have <a href="https://arstechnica.com/science/2020/12/battery-prices-have-fallen-88-percent-over-the-last-decade/">dropped 88% over the past ten years</a>, and are set to drop even further as tech advances in 2021. As the demand for large-volume batteries increases, businesses developed faster and cheaper ways to build them. It’s a virtuous cycle that should help smooth the transition from fossil fuels to renewables. That’s especially important as renewables continue to add capacity. In 2020, wind and solar increased 7% despite pandemic-related slowdowns. In 2021, that trend will accelerate, as they are projected to add another 10% of capacity. As more renewable energy is available, prices will continue to drop, driving a phaseout of expensive and dirty coal and natural gas. Lastly, new funding sources are coming in from all sides. Most notably, Jeff Bezos, the world’s wealthiest person, created a landmark fund in 2020 to give away $10 billion for the climate. At the end of the year, he announced the first recipients, including the Environmental Defense Fund. They’ve received <a href="https://www.ecosystemmarketplace.com/articles/natural-climate-solutions-win-big-in-bezos-grants/">$100 million in funding</a>, which they’ll use to strengthen the carbon credit system even further. This will help build confidence in the system, by educating the public and business world on how carbon credits are measured, tracked, and sold. Individual action goes mainstreamIf you want to do your part to help fuel climate solutions in 2021, then you’re in luck. You don’t have to be a billionaire or a world leader to help build the world you want to see — in fact, solving the climate crisis will need all of us to get involved. Our millions of little actions add up to big change — change in discourse, choices, and ultimately in CO2 concentrations. This year, more than ever, it will be crucial that we all push for structural change by voting for climate champions, advocating for climate policies, and protesting when we see missteps. You can read our <a href="https://klima.com/blog/help-the-climate-political-social-action-guide/">collective action guide</a> for more tips. If you want to reduce your personal carbon footprint, we can help, too. From the food you eat to the clothes you buy to the way you get around, your individual choices all produce emissions — but some are much lower than others. You can read our <a href="https://klima.com/blog/simple-guide-cutting-carbon/">simple guide to cutting your carbon footprint</a> for more ideas.And of course, if you want to directly fund effective, verified, and sustainable climate projects, you can do that with Klima. We help you calculate your carbon footprint and then offset it with a simple monthly subscription. That means you live carbon neutral while directly funding climate progress and innovation. Looking aheadIf 2020 has taught us anything, it’s that we truly can’t predict what the future holds. But we can  do our best to try and shape it. What happens in the next twelve months will be crucially important for the climate — so watch this space for updates and ways you can be involved.

New year, new climate solutions: Here’s what we can look forward to for the climate in 2021. 

The year of climate solutions

We believe that everyone has the power to help the climate, they just need the tools to make it possible. That’s why we’re proud to announce the launch of Klima, our groundbreaking climate app, on the Apple App Store and Google Play Store. The future of our world is in our hands — and we can choose a bright one. After decades of climate inaction and disinformation, it’s time to pull every lever we can, and quickly, in order to stop climate change and protect our planet.It’s time to choose bold climate action. We built Klima to make that choice simple, by putting immediate, effective solutions in the palm of your hand. Now everyone can sustainably and easily go carbon neutral and offset their footprint at the touch of a button. How does it work? If you’re new to Klima, let us show you around. And if you’ve been a part of this community for a while (hi beta testers!) we can’t thank you enough for your early support. Your feedback, insights, and ideas were crucial as we worked to polish and craft Klima for launch.<figure>
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			</figure>Your personal carbon footprintWe built a data-backed carbon calculator to bring transparency to your annual CO2 output. You can answer a few quick questions to discover where you’re blowing your carbon budget, and where you’re living climate clean. You’ll get deeper insight into how your emissions stack up against your country’s average, and see where you can improve.<figure>
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			</figure>Offset at the touch of a buttonYou can choose how to offset your carbon footprint by supporting natural, technological, or social solutions. These science-backed climate projects remove or prevent the same emissions elsewhere — and every project is verified at the highest level.  <figure>
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			</figure>Your transparent impact trackerWith Klima, you never have to wonder if you’re making a difference. You can track the number of trees you’ve planted, amount of solar power you’ve generated, and number of climate-healthy meals you’ve enabled all in one place. See your impact grow, celebrate your milestones, and share your progress with friends, right in the app. <figure>
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Your climate checklist Climate action doesn’t stop at offsetting. We’ll share personalized tips and ideas for how to cut your footprint over time, based on your lifestyle and choices. As you check items off the list, you’ll shrink your carbon footprint, and you can switch to a lower offsetting subscription, saving money and helping the climate! It’s a win-win. 
What’s next After a quick launch celebration over Zoom (and a nap), we’ll be back at it, making the world’s best offsetting app even better. We have big plans to neutralize millions of tons of CO2, create opportunity and innovation along the way, and build an unstoppable mass movement for the climate.Because this problem is too big for one person to solve — and we don’t have much time left to solve it. With Klima, climate inaction can end, and bold climate action can begin, for everyone, at the touch of a button. 
Klima launches in 18 countries today. Download now from the <a href="https://klima.onelink.me/nXpS/690eabd2">Apple App Store</a> and <a href="https://klima.onelink.me/35l1/51d90a87">Google Play Store</a>.

Klima is live: Go carbon neutral and offset your footprint from the palm of your hand. Download on the App and Play stores now. 

It's time for bold climate action: Go carbon neutral with Klima today

<h2>What is green energy? </h2>The term ‘green energy’ refers to any electricity generated from renewable sources. This includes solar, wind, hydro, geothermal, biogas, and biomass, rather than carbon-heavy sources like coal and natural gas. Green energy is created with zero carbon emissions, providing the highest net environmental benefit.<h2>Why is green energy cheaper?</h2>In short, because it’s naturally-occurring and sustainable. And, after decades of development, we now have smarter, more cost-effective technology with which to harness and store green energy.<figure>
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			</figure><h2>Is green energy reliable?</h2>Energy is energy. In terms of usage, 1kW of electricity generated by green energy solutions is just as effective as 1kW generated by fossil fuels. The only difference is that the latter is neither clean nor renewable. The question of reliability, therefore, hinges on how sustainable a given resource is. As long as there’s sun, humans can harness solar energy. As long as there’s wind, there will be wind energy. And so on.Of course, wind turbines will only turn if there is enough wind to propel them. Solar panels collect less energy on cloudy days. In this sense, green energy can be subject to the whims of a changing climate. However, it’s becoming easier to store green energy, thanks to developments like solar batteries and compressed air storage. This allows us to make the most of green energy when the going is good and tap into the excess during low periods.<h2>How is green energy used?</h2>Green energy can be used in any number of ways. There’s the simple stuff like solar panels on your household roof helping to heat your shower, for example. But it can get a lot more innovative than that.In Sweden, for the past decade, excess body heat from Stockholm Central Station’s 250,000 daily commuters has been <a href="https://www.amusingplanet.com/2019/03/the-building-that-steals-your-body-heat.html">channeled into a nearby office building</a>. Heat collected in the station’s ventilation system is used to warm up water in underground tanks, which is then pumped through the heating pipes of a 13-storey building down the street. Simple, naturally-occurring, and non-exploitative. Plus, it’s lowered the office’s energy costs by up to 25%.Meanwhile, some whisky distilleries in Scotland have partnered with energy companies <a href="https://greenfuture.io/sustainable-living/weird-renewable-energy-resources/">to provide electricity to 9,000 homes</a>, converting leftover grain and ale residue into energy. The benefits here are twofold – reducing waste by putting it to good use, with estimates suggesting this practice reduces carbon footprints by up to 90%.<h2>Is there a difference between green and renewable energy?</h2>Green energy is a subcategory of renewable energy. Green energy creates zero emissions, while renewable energy, though sustainable, may require environmental trade-offs. For example, large-scale renewable energy production and distribution tends to require a lot of space, either on land or at sea. This invariably affects local ecosystems, so infrastructure must be mindful of minimizing the impact on biodiversity. In summary, all green energy is renewable, but not all renewable energy is necessarily green.<figure>
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			</figure><h2>How can you help?</h2>Klima users can offset their footprints by funding our solar power project in <a href="https://klima.com/blog/project-mauritania/">Mauritania</a>. Mauritania in west Africa is classified as one of the world’s least developed countries, where over two-thirds of the population still don’t have access to the electricity grid. That gives it a lot of potential to implement green energy initiatives without legacy infrastructure getting in the way.Want to help people in need by helping the planet? <a href="/download">Simply download</a> Klima and, in less than three minutes, you can erase 100% of your carbon footprint by supporting initiatives like the Mauritania solar project.

Green energy solutions are crucial to fight the climate crisis. You can support green energy production via Klima’s various carbon offsetting projects.

Green energy solutions: What are they and why are they so important?

From Google to the Rolling Stones to your downstairs neighbor — it seems like everyone is talking about carbon offsets these days. And for good reason: While we need to restructure our societies and lifestyles to stop carbon emissions from destroying the planet, <a href="https://klima.com/blog/case-for-offsets/">offsetting</a> what we can’t yet reduce is the best way to mitigate our impact till we get there.But just like so many things that quickly go mainstream, it can be hard to separate fact from fiction. To help clear away the confusion, we tackled four oft-recycled myths about carbon offsets. Buckle up — this might get a bit geeky — but we promise you’ll learn something new.First things first: What are carbon offsets?
If you don’t know exactly what a carbon offset is, you’re not alone. A recent study showed that among Americans who understand the concept of climate change, one-third aren’t familiar with offsets, while half have heard of offsetting but don&#39;t know exactly what it is. Let’s get you up to speed in under 30 seconds:The average American produces about <a href="https://ourworldindata.org/grapher/co-emissions-per-capita?tab=chart&stackMode=absolute&country=AUS~CAN~USA~OWID_WRL&region=World">16</a> tons of carbon dioxide emissions annually by driving, flying, and living in the modern world. Those emissions are your carbon footprint. They increase the global greenhouse effect by trapping heat in the atmosphere. That means more natural disasters like draughts, floods, and wildfires, endangering the wellbeing of billions. To stop that trend we need to dramatically lower our CO2 output. There are ways to reduce our individual footprints, like flying less, eating more plants, or avoiding fast fashion. But completely changing our CO2-emitting infrastructure, supply chains, and way of life will take decades.That’s where carbon offsets come in: They allow you to invest in environmental projects around the world that capture or reduce the same emissions elsewhere. If you offset the same amount you emit, your footprint is neutralized. Got it? Good — now, onto the myths! 
Myth #1: Carbon offsets are a cure-all for climate changeLet’s get this out of the way first: Carbon offsetting is not the solution to climate change. Why? Because there is never going to be one single solution for a problem of this magnitude. We need them all! 
We need to change the way we <a href="https://klima.com/blog/simple-guide-cutting-carbon/">eat, commute, and consume</a>. We need to reduce and reuse, decarbonize and divest, innovate, and invent. We need to inform, hold accountable, speak up, vote, and get involved. We need to act individually and <a href="https://klima.com/blog/help-the-climate-political-social-action-guide/">collectively</a>. 
Starting by offsetting your own carbon footprint is a fantastic way to take action that has immediate and measurable effects on the planet. Next up, challenge the status quo and push for larger change.Myth #2: Carbon offsets aren’t trustworthyThis is an important one, so let’s take a step back. The concept of carbon offsets has been around for a while, but it really got a boost in 2005 when the Kyoto Protocol took effect. Back then, this was still a relatively novel concept, with its fair share of teething problems, and some cowboys took advantage of poor oversight. Today, it’s matured into a set of robust global frameworks developed by experts over the last 15 years. At its core are internationally recognized certification bodies, that make sure every ton of CO2 they certify is rigorously measured, monitored and verified.Take the <a href="https://verra.org/">Verified Carbon Standard</a>, and the <a href="https://www.goldstandard.org/">Gold Standard</a>. They’re widely considered the two highest standards for quality carbon offsetting in the world, and certify all of Klima’s projects. They guarantee that every ton of CO2 offset is:
<ul><li>Additional: Wouldn’t have happened without your support</li><li>Contained: Won’t cause emissions to go up elsewhere</li><li>Permanent: Is protected against destruction by human or natural causes</li><li>Sustainable: Has a positive impact on local communities and environment</li><li>Verified: Is inspected and verified by an independent third party</li><li>Unique: Has a unique ID on a public ledger and can only be counted once</li></ul>So, while you’ll always be able to find someone who sells you uncertified or questionable offsets online, going with these standards will make sure your offsets are trustworthy and effective. 
Myth #3: Tree planting takes decades to offset my emissions
Tree planting is a popular method for carbon offsetting. And for good reason: Trees are one of the most tangible and easily understood climate solutions. They provide tons of biodiversity co-benefits and have massive potential for large-scale implementation.
A common misconception around tree-based offsets is that future emission reductions are already claimed today. That’s because it takes decades for a tree to grow and reach its full carbon sequestration potential. This concept has a name. It’s called “ex ante” offsetting or “forward selling”. And while it does exist, it is not a super common form of offsetting.
Klima&#39;s tree-based offsetting projects are instead certified “ex post”. It means that the offset is only issued after a tree has already stored the amount of carbon dioxide in its biomass. This amount is regularly measured, documented, and then certified. That way, you can be sure you’re carbon neutral today — not at a distant point in the future.
Myth #4: Carbon offsets are a license to pollute. 
Do people use carbon offsets as an excuse to pollute even more? That would be super lame! So is it true? Researchers from Germany looked into this and found out that it’s quite the opposite: People who offset their emissions also <a href="https://www.uni-kassel.de/uni/aktuelles/meldung/post/detail/News/forschergruppe-grosses-potenzial-fuer-klimaschutz-durch-freiwillige-co2-kompensationen/">take more climate-positive actions</a> in other areas of their lives. “Offsets are an effective contribution to climate protection,” explains Prof. Andreas Ziegler. &quot;The frequently expressed reservation that it is a matter of selling indulgences to justify additional CO2 emissions does not apply.&quot;It’s also common sense: if you’re personally invested in a cause, you want to act to make it succeed. Offsetting and reducing go hand-in-hand.
 
Climate change can be complex and it’s important to get the facts straight. Next time you hear one of these myths, you can help clear things up so more people understand the solutions we have at hand — and how effective offsets are in our fight for the future.

Let's debunk some of the most common myths about carbon offsetting. From tree planting to green energy projects, here's how it really works.

Busted: Four myths about carbon offsetting

This fall, we&#39;ve ticked off a ton of tasks on our Klima to-do list, making our offsetting app even smarter, smoother, and simpler to use. What&#39;s that mean? Let’s dive in and have a look at everything you can expect from us for the rest of the year.At Klima, we have one simple but ambitious goal: To give you the most beautiful and empowering tool to offset your carbon footprint. To achieve that, we’ve been busy refining and testing the core functionality of Klima, finding and squashing bugs, dreaming up new features, and celebrating the solid foundation our engineering team built from the ground up.So, what&#39;s in store? iOS and Android Beta invites are rolling outAt the end of the summer, we <a href="https://klima.com/blog/announcing-beta-new-features/">invited our first beta users</a> to try out our iOS and Android apps! We were so thrilled to finally share Klima with our community. Seeing the app in action and hearing your feedback was such a milestone for the whole team and the culmination of many months of hard work!We’ve already sent invites to friends, family, and thousands of the awesome humans who signed up for early access. If you’re on the waitlist and still haven’t heard from us yet, please rest assured that we haven’t forgotten you! We’re inviting people on a rolling basis, so keep an eye on your inbox over the next few weeks. <figure>
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				<figcaption>Now you can check the exact location of every project and see where your offsets come from. </figcaption>
			</figure>The best offsets on the planet in the palm of your hand Every offset we offer is sourced from verified, measurable climate projects. So, when you go carbon neutral with Klima, you can rest assured that you&#39;re making a real difference for the planet.But we don&#39;t want to just tell you about your impact — we want to show you. That&#39;s why we made a massive update to our projects pages to give you a better, simpler, and more powerful look at where your monthly subscription goes. You can now look forward to:📍A map with the exact location of every project so that you can see where your offsets come from📸 A photo carousel so that you can get an inside peek at every project and see what your offsets are accomplishing 📊 A project in numbers snapshot so you can get a quick overview of trees planted, CO2 reduced, jobs provided, and more 🏔 An ecological benefits checklist outlines all the valuable ways in which you help nature by funding each project 🤲🏼 A social benefits checklist shows how you help local communities with things as diverse as university scholarships, workforce training, sustainable income, and so much more<figure>
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				<figcaption>Kudos to all of our amazing beta users who offered their ideas and insights. You folks are awesome 🙌</figcaption>
			</figure>User interviews: You talk, we take notes We&#39;ve been listening to beta users’ feedback over the past few weeks and you folks have been sharing tons of great ideas. Our Product Manager Rosa spent hours digging in with you, our beta users to understand what you love, would change, or are looking forward to in future versions of Klima. We have pages of notes and hours of tape chock-full of incredible ideas and insights.We were pretty pumped to hear that for most of you, Klima has offered a great offsetting experience. You also loved that the app taught you about your carbon footprint. It helped you figure out how the heck you create all that CO2 and why certain activities cause more emissions than others. Some of you also suggested a new feature that’s a perfect fit: the option to share your carbon footprint with others as well as compare it with friends. The good news? More sharing features are already on the roadmap. Kudos to all of our amazing beta users who offered their ideas and insights. You&#39;ve already helped push forward Klima tremendously — and, thanks to you, our roadmap for 2021 is full of exciting ideas. We can&#39;t wait to put them in action.Thanks for reading and until next time, adios! If you’re excited about taking immediate and effective climate action and want to let your friends and family know too, share our work and download Klima from the <a href="https://klima.onelink.me/nXpS/690eabd2 ">Apple App Store </a>or <a href="https://klima.onelink.me/35l1/51d90a87">Google Play Store</a><a href="https://klima.onelink.me/YSA1/be21bf70 "> </a>now! We can’t wait to have you on board.

Meet Klima, the climate app that helps you live carbon neutral. Now available on iOS and Android in the US and Germany. 

Let’s dive in and have a look at everything you can expect from us for the rest of the year

What’s going on at Klima

What do you think of when you hear Tanzania? The wildebeest migration in the Serengeti or Ngorongoro&#39;s volcanic landscape? Sparsely wooded hills or pristine rainforests? There’s no simple answer to that because the country is full of so much natural beauty, such a diversity of wildlife, that it makes even Sir David Attenborough overly excited. But there is a flip side to all that: Tanzania is under threat. Best known for its wildlife, the country is facing a growing number of environmental crises in the last few decades. Lost habitats as well as rapid desertification have increased, with severe consequences not only for the biodiversity but also the health and livelihoods of farming communities in the country. Can you imagine that only between 1990 and 2010, Tanzania lost almost 20% of its forests, turning landscapes of towering trees into degraded grassland? Okay, okay, but what’s the good news, you ask! Well, we have a plan to change all that, and it includes awesome humans like you and your climate-conscious friends.Say 👋 to our Tanzania Reforestation Project<figure>
				<img
					src="//images.ctfassets.net/obrdg975qq3x/4zBcKAO0UoyXaDhZeHYcXi/13b096c7d77af408d4daba635f85813e/Nursery__4_.jpg?w=700" 
					srcset="//images.ctfassets.net/obrdg975qq3x/4zBcKAO0UoyXaDhZeHYcXi/13b096c7d77af408d4daba635f85813e/Nursery__4_.jpg?w=700 1x, //images.ctfassets.net/obrdg975qq3x/4zBcKAO0UoyXaDhZeHYcXi/13b096c7d77af408d4daba635f85813e/Nursery__4_.jpg?w=1400 2x"
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				<figcaption>Check out this tree nursery in Tanzania, where baby saplings are born! </figcaption>
			</figure>We’re stoked to present our new tree planting partnership in the southern highlands of Tanzania. It transforms degraded land into widespread forests. With the help of carbon offsetters like you, the goal is to capture 2.4 million tons of CO2 over its lifetime. So far, the project has already planted 6.9 million trees, transforming CO2 into sturdy bark, branches, and leaves.And we have even better news: the Tanzania Reforestation Project spreads over 4 villages and supports more than 1,000 families. It provides income for over 340 people as well as sustainable building materials for the wider region.Why we ❤️ this project The Tanzania Reforestation Project puts local communities at the heart of their work. Not only do they provide jobs and stimulate the economy, they also directly fund development work on the ground.     <figure>
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					src="//images.ctfassets.net/obrdg975qq3x/2MdZF7kXvMgnxscilBLsr7/7818668e19002a9f5577f9bfe9dcf717/Forest__2_.jpg?w=700" 
					srcset="//images.ctfassets.net/obrdg975qq3x/2MdZF7kXvMgnxscilBLsr7/7818668e19002a9f5577f9bfe9dcf717/Forest__2_.jpg?w=700 1x, //images.ctfassets.net/obrdg975qq3x/2MdZF7kXvMgnxscilBLsr7/7818668e19002a9f5577f9bfe9dcf717/Forest__2_.jpg?w=1400 2x"
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				<figcaption>Tanzania is one of the most biodiverse countries in the world – thousands of species are found nowhere else on earth. </figcaption>
			</figure>Here’s how: Part of the proceeds of every carbon credit sold goes straight to the community. Village council members meet and decide how to best use those funds. In the past, carbon offsets from people like you have helped build maternity wards, classrooms, wells, and teachers houses, bringing health and opportunity to families across the area. This combination of social and climate impacts is what makes this project so special — capturing carbon today, growing forests, and providing opportunity for families now and in the future. Want to offset your carbon footprint by planting trees and expanding opportunities in Tanzania? Simply download Klima from the <a href="https://klima.onelink.me/nXpS/690eabd2 ">Apple App Store </a>or <a href="https://klima.onelink.me/35l1/51d90a87">Google Play Store</a><a href="https://klima.onelink.me/YSA1/be21bf70"> </a>and start making a difference today, at the touch of a button.

How planting millions of trees to offset carbon has created long-term, sustainable impact for local communities.

The project provides income for over 340 people as well as building materials to the whole local community.

Our project in Tanzania: Seeds of hope for local communities

Ever wonder what one person can do to help the climate? We get it — the problem is big, and our actions can feel small. But our actions add up, and add up fast. Think about how much has shifted in just the past two years. In 2018, Greta Thunberg started her world-changing school strikes, sparking a movement that spread across the globe, inspiring millions to join in. Since then, cities have invested in green infrastructure, financial institutions have divested from fossil fuels, and over 60 countries have pledged to go net zero by 2050.Those changes didn’t happen just because of one person. They happened because millions of people voted, protested, called their representatives, and organized. We’ve achieved a lot, but there’s still a long way to go. Now’s the time to make our voices even louder. Here are three ways you can amplify your own voice, inspire others, and help push the climate movement forward. 1. Get Social
For decades, we’ve all been too silent about climate change. Recent studies show that <a href="https://klima.com/blog/dispatch-margaret-salamon/">60% of Americans</a> are alarmed or concerned about the climate, but only 24% hear people talking about global warming once a month or more. If we want to create an undeniable, massive wave of support for climate action, then this has got to change. The good news is, we all have the power to kick off a climate conversation, whenever we want. That’s how we normalize climate concern and spark a movement.Ready to get started? Here are some tips for effective climate conversations.Climate Conversation Checklist<ul><li>Start with how you feel: You might be surprised that others share your feelings of anger, sadness, or worry about the climate. Build common ground first.</li><li>Keep shame out of it: Not everyone can live vegan, buy an electric vehicle, or become a full time activist. That’s ok — we all have something to contribute and every action matters. </li><li>Share tips and resources: After <a href="https://www.ucsusa.org/climate/disinformation">decades of disinformation</a> from the fossil fuel industry, many people may be confused about how to take effective action. Share what actions you’re taking (you can even share this article as a starting point). </li></ul>2. Get Political
The number one thing you can do for the climate? Vote. Vote local, vote national, and in every election. If we’re going to have a chance, we must elect politicians who will prioritize our future and fight for the climate. In between elections, we can get organized, to make sure we’re holding our leaders accountable and keeping our eyes on the goal — decarbonization as quickly as possible. Ready to get started? Dive in: Political Climate Action Checklist<ul><li>If it’s required in your country, make sure you’re registered to vote. (US friends can check <a href="https://www.usa.gov/confirm-voter-registration">here</a>!)</li><li>Don’t skip local elections and down-ballot races — that’s where laws are interpreted, and your vote can help change how they’re enforced on the ground. </li><li>Make a plan to vote, whether in person or by mail. </li><li>Make sure your friends and family vote, too. </li><li>In between elections, get organized. This movement’s most powerful tool the past two years was taking it to the streets. If there’s a climate strike near you, join if you can and add your voice to the multitude.</li><li>Volunteer with your local chapter of <a href="https://fridaysforfuture.org/">Fridays for Future</a>, the <a href="https://www.sunrisemovement.org/">Sunrise Movement</a>, or other climate advocacy groups and lead the charge. </li><li>No chapter near you? Start one. You’ll be surprised how many people want to join in. </li><li>And don’t forget to reach out to your elected officials. If you’re in the US, you can find your representative <a href="https://www.house.gov/representatives/find-your-representative">here</a>. </li></ul>3. Get Informed
Climate misinformation is big business, and unless you’ve spent your life studying the science, it can be hard to parse fact from fiction. Luckily, there are incredible climate journalists and scientists who spend every day combing through data and sharing the latest with their readers. We’ve put together a short list of our favorite recommended resources below. Climate Resources Checklist<ul><li>Emily Atkin is a climate journalist who writes <a href="https://www.emilyatkin.com/">Heated</a>, an informative (and fiery) climate newsletter. Subscribe for deep analysis and accountability reporting. </li><li>How to Save a Planet is an excellent new <a href="https://gimletmedia.com/shows/howtosaveaplanet">podcast</a> out of Gimlet Studios, hosted by Dr. Ayana Johnson and journalist Alex Blumberg. A real must-listen for climate and podcast nerds. </li><li>The Guardian not only has tremendous <a href="https://www.theguardian.com/environment/climate-change">climate reporting</a>, but has also led the charge to intensify climate language, shifting from climate change to climate crisis, for example. Dive into their new <a href="https://www.theguardian.com/environment/ng-interactive/2020/oct/05/climate-data-dashboard-carbon-atmosphere-sea-level-arctic-ice">climate data dashboard</a>. </li><li>Hot Take with Mary Annaïse Heglar and Amy Westervelt, two climate journalists who produce a <a href="https://realhottake.substack.com/">newsletter and podcast</a> with an intersectional take. </li></ul>
At the end of the day, solving a problem this big and complex requires that we all change our ways, from the way we eat, to commute, to shop. Politicians and governments can make these changes easier for us, but it does take action from all of us. And in the meantime, we can start by reducing our own footprints and offsetting the rest. For more on how to shrink your own carbon footprint, check out our <a href="https://klima.com/blog/simple-guide-cutting-carbon/">simple guide</a>. Are you ready to help us turn carbon neutrality into a mass movement? Then simply download Klima from the <a href="https://klima.onelink.me/nXpS/690eabd2 ">Apple App Store </a>or <a href="https://klima.onelink.me/35l1/51d90a87">Google Play Store</a><a href="https://klima.onelink.me/YSA1/be21bf70 "></a> and share your commitment for the climate today.

We can be the generation that stops climate change. Learn how we can join forces to kickstart a global movement for climate action. 

The unstoppable power of collective climate action

Worried about the climate and want to do something about it? You’re not alone. Despite all the chaos of 2020, people are expressing <a href="https://www.pewresearch.org/fact-tank/2020/04/21/how-americans-see-climate-change-and-the-environment-in-7-charts/">record levels</a> of concern about the climate — and companies, brands, and even countries are pledging to take action by going carbon neutral.Here’s the thing: You don’t have to be a massive corporation or government to cut carbon and make a difference. You can shrink your footprint now — today — with a few simple actions. What’s more, you won’t just help the planet, you can also improve your health, save money, and feel good about living climate consciously. It’s a true win-win. 
Wait — what even is my carbon footprint? 
First, a refresher: The term ‘carbon footprint’ refers to the invisible, ever-growing cloud of greenhouse gases generated by our modern lifestyles. That includes carbon dioxide (where the name comes from), methane, nitrous oxide, and other gases that trap heat in the atmosphere and contribute to global warming. Because we can’t see them, we often forget about them, but everyone’s individual carbon footprints are part of the problem. The latest <a href="https://www.ipcc.ch/site/assets/uploads/sites/2/2019/06/SR15_Headline-statements.pdf">science</a> shows that we only have until 2050 to take global emissions to net zero to avoid major catastrophe. That means everyone, from governments to business to individuals, should cut as much carbon as possible as fast as possible. We’re here to help — and to remind you that reducing your emissions doesn’t need to be a huge sacrifice. In fact, you might find that cutting carbon can actually improve your quality of life. Ready to see how? Let’s dive in. 
<figure>
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					src="//images.ctfassets.net/obrdg975qq3x/4YfMiXVoBGjXqcQzqBfdwP/1571a4c458b7b25252bb62291f90222a/natalia-y-ZI6jUk9AcDA-unsplash.jpg?w=700" 
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					alt="Eat well"
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			</figure>Step One: Eat well and eat it all Three times a day you have a chance to shrink your footprint. That’s because every meal you eat has a carbon cost. Some are much lower or higher than others. <ul><li>Take lunch: Simply switch from a hamburger to a chicken burger. Even switching from beef to chicken can cut a quarter of your food emissions, on average. That’s because cows emit an incredible amount of methane — <a href="https://sciences.adelaide.edu.au/news/list/2019/07/05/scientists-show-we-can-breed-cattle-that-produce-less-methane">37%</a> of all methane produced by human activity. </li><li>Want to get next level? Skip animal products entirely and fall in love with a plant-based diet. Swap your burger for a black bean patty. Simmer up a veggie stew. Whip up a fresh fruit smoothie (tip: add a frozen banana to get the creamy texture of ice cream). Scientists have estimated that going vegan for just two-thirds of your meals would knock a whopping <a href="https://www.economist.com/graphic-detail/2019/11/15/how-much-would-giving-up-meat-help-the-environment">60% off your food-related carbon footprint</a>. Huge! </li><li>And don’t forget about what’s already in your fridge: Those late-season strawberries and tomatoes aren’t going to eat themselves. Right now, Americans waste 40% of the food they buy. Every scrap of that used carbon to grow and transport to the market.</li><li>These kinds of changes can have huge health boosts. Not only will you feel better, you’ll have a better chance of <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4852795/">living longer</a>, too. </li><li>The key is this: Eat as far down on the food chain as you can, as often as you can, and eat it all. <a href="https://klima.com/blog/dispatch-chef-tom/">When you do this</a>, you can have a mega impact — on your health and the planet. 
</li></ul><figure>
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					src="//images.ctfassets.net/obrdg975qq3x/1VLrOebQPjBfdfMKGgNZIL/3b7f717267ce85fbe6c8531924204f5e/andrew-gook-VRLHw_rBjIw-unsplash.jpg?w=700" 
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					alt="Change Up Your Commute"
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			</figure>Step Two: Change up your commute Transportation is a serious chunk of our emissions — on average it represents nearly a quarter of an American footprint. But with a few easy changes, you can get around with less CO2 and save some cash, too. <ul><li>Have you been struggling to find time to exercise? Ride your bike to work. It’ll help you get your daily sweat on, improve your mood and health, and save you money on gas.</li><li>If you live too far to bike, or it’s simply not feasible, then consider public transportation. Taking the train or bus to work, even once a week, shows your support for green transit, and cuts your carbon footprint immensely. </li><li>No trains where you live? Then consider carpooling. It’s a great way to get to know your colleagues or classmates, and cuts emissions and gas costs for everyone in the car.</li><li>The big takeaway: Try to skip fossil fuels in your commute whenever possible — it&#39;ll save you money and could even help your health! </li></ul><figure>
				<img
					src="//images.ctfassets.net/obrdg975qq3x/2xDbmP3uwBmwpqXK60gP0B/e8f6ed1449b7ddb6042fc546675fddf0/markus-spiske-i1rXgHI-z-8-unsplash.jpg?w=700" 
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					alt="Travel the world"
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			</figure>Step Three: Travel the world up close and personal We’ll never tell you not to travel — it’s an incredible way to learn, grow, and appreciate the world around you. But the way you travel can have an immense impact on your footprint. <ul><li>Did you know that a single long-haul flight can easily <a href="https://www.theguardian.com/environment/ng-interactive/2019/jul/19/carbon-calculator-how-taking-one-flight-emits-as-much-as-many-people-do-in-a-year">emit more carbon</a> than many people emit in a year? Instead, take the train — or even a road trip — and you’ll avoid a massive chunk of emissions. </li><li>If you can’t escape air travel, do what you can to make it as green as possible. Fly shorter distances, fly coach, and consider taking fewer, longer vacations instead of many short ones.</li><li>This is a big one, but it doesn’t have to be a sacrifice. There are likely many incredible areas to explore close to home, and you can carve out a more personalized itinerary with the freedom of a car or the ability to hop on and off a train. </li></ul><figure>
				<img
					src="//images.ctfassets.net/obrdg975qq3x/5Qkwcn5aNH3xwX6oRT2ihV/425caa4ce29d4d3318a10611660daccf/dan-gold-aJN-jjFLyCU-unsplash.jpg?w=700" 
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					alt="Shop smarter"
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			</figure>Step Four: Shop smarter This one’s simple: Buy things that last and use them for a long time. The more clothing, electronics, and stuff we purchase, the more resources we use and the more CO2 is pumped into our air. Here are some ideas for shrinking your shopping footprint: <ul><li>When buying clothes, ask yourself how often you’ll wear each item. If it’s only a few times, or just one season, then give it a miss. If it’s something that will last you a lifetime (hello favorite sweater) then go for it! </li><li>If it’s possible, consider buying from sustainable brands. Look for keywords like organic, recycled, biodegradable, fairtrade, and sustainable when you shop. </li><li>Go further by shopping vintage. It’s simply more fun, better for the planet, and often way more affordable. </li><li>When shopping for your home, look for natural and biodegradable materials, like bamboo. Try to avoid plastic and other fossil-fuel derived products. 
</li></ul><figure>
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					src="//images.ctfassets.net/obrdg975qq3x/C8f5Ry1ZGCAbua2Vun45c/d05137e66ec4eb43f6456c3fa2e47e4f/7.png?w=700" 
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					alt="Offset the rest"
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			</figure>Step Five: Offset the restThe truth is, some carbon can’t be avoided, and big lifestyle and political changes can’t happen overnight. In the meantime, you can offset your entire carbon footprint with the click of a button. With Klima (hi, that’s us!), you can calculate your carbon footprint and offset it by funding <a href="https://klima.com/blog/three-climate-solutions/">impactful climate projects</a> that prevent or remove the same emissions elsewhere. That means you can live carbon neutral immediately, while you plan on reducing your footprint sustainably over time — and push for structural and political changes collectively.The good news is that the climate crisis is solvable — with <a href="https://klima.com/blog/help-the-climate-political-social-action-guide/">action and commitment from us all</a>. When we can start with the simple stuff, we can take action right away, no waiting required. Climate action made easy, effective, and accessible to everyone: Sound good? Then download Klima from the <a href="https://klima.onelink.me/nXpS/690eabd2 ">Apple App Store </a>or <a href="https://klima.onelink.me/35l1/51d90a87">Google Play Store </a><a href="https://klima.onelink.me/YSA1/be21bf70 "></a>and wipe your carbon footprint off the planet today.

Switching to a vegetarian diet, cycling to work or buying second-hand: small changes you can make today for a sustainable and healthy lifestyle. 

The simple guide to cutting your carbon footprint

We recently chatted with Chef Tom Hunt, an award-winning restaurateur, climate activist, and author of the book Eating for Pleasure, People &amp; Planet. Chef Tom shared lessons that restaurants and home chefs can learn from the coronavirus crisis — and climate-healthy action ideas for us all.
During the lockdowns many people rediscovered local food sources and reduced their carbon footprint. What other climate-healthy changes from this crisis should we keep up?There&#39;s been so many <a href="https://klima.com/blog/simple-guide-cutting-carbon/">brilliant changes</a> in people’s habits at home, specifically in their eating habits. Around 50% more people were cooking from scratch, which is fantastic. And many more people were buying directly from farms and generally consuming less. This is the way to go. On a structural level, we’ve seen a shift towards a more direct food system, as the big retail food industry wasn&#39;t able to keep up with demand at the beginning of the crisis. This created a shorter food chain which is hugely beneficial for not only the farmers and individuals, but for the health of the local and global economy.
What can home chefs do in the kitchen to help fight the climate crisis? I believe that we’ve largely lost touch with the origin of our food and the natural world in general, which is greatly contributing to the situation we’re in. My goal is to mend that connection. Learning how to eat well is a brilliant way to reconnect with the world around us.That’s what my recent book, <a href="https://tomsfeast.com/">Eating for Pleasure, People &amp; Planet</a>, is all about. It’s a comprehensive guide to supporting a sustainable food system based on my decade of experience in this field.I always say, eat for pleasure, eat whole foods, eat the best foods you can. Those are ideas that everyone can get behind. They show that eating sustainably isn’t about making a sacrifice. Indulging in fresh, seasonal, local foods is delicious, satisfying, and affordable — yet also inherently restorative for ourselves and the planet.Try to eat mostly plants and diversify the plants you eat. Rather than just rice or potatoes, mix it up with spelt or rye. Those alternatives are better for the climate and local ecosystems while also stimulating our curiosity for new tastes and recipes.
What climate opportunities do you see for restaurants during this time?Many in the industry will have more time on their hands than usual, which provides an opportunity to innovate and reinvent a more sustainable food system for their own practice. I can add that we’re moving into an era where good sustainability practices are expected from businesses everywhere. From my own experience, I’ve learned we don’t have to take shortcuts on quality or sustainability to make a profit. I’ve been running food businesses focused on sustainability for the last 15 years and I’ve faced my fair share of challenges. But through perseverance and prioritizing people and the planet I&#39;ve learned we don&#39;t have to jeopardize profits in order to be more sustainable. What can consumers do to help the climate and the industry as they venture back out to restaurants? When you do go out and eat again, try and go to restaurants that are supporting people and the planet. Try to find restaurants that source their food locally and emphasize sustainability.
Lastly, how have you been staying busy during this strange time? With my extra time, I’ve been taking our cargo bike out with the baby and pup for my daily exercise. I normally do my weekly shop at the local farmers market, and it’s been wonderful to rediscover my local greengrocer and cheesemonger while walking the dog and getting my own exercise all at the same time. Of course, I’ve also been working on my podcast <a href="http://sdg2advocacyhub.org/news/chefs-manifesto-podcast">The Chef’s Manifesto</a>, focused on the UN Sustainable Development Goals, and I’ve been creating my own cooking videos on <a href="https://www.instagram.com/cheftomhunt/">Instagram</a>. They’ve been very fun to make, and people have seemed to really enjoy them. You can find more information about Chef Tom’s book, podcast, and manifesto on his <a href="https://tomsfeast.com/">website</a>.

Chef Tom Hunt shares his tips on how to integrate delicious and climate-friendly food into our diets, with no compromises on flavour.

“Eat for pleasure. Eat whole foods. Eat the best food you can."

Here’s a wild stat: Three billion people depend on chopping down trees to cook their every meal. That’s because 40% of the world cooks over inefficient open flames, producing an estimated 2-5% of annual global CO2 emissions.What’s more, these stoves are a massive health risk. Toxic fumes and soot escape alongside heat, causing nearly 4 million premature deaths each year — more than traffic accidents and Tuberculosis combined.In Ghana, the effects of this problem are stark. Over 80% of Ghanaians cook over open fires, breathing toxic fumes every day. And it drives a huge need for firewood: In 2019, Ghana had the fastest rate of rainforest deforestation in the world.Meet the Ghana Clean Cook Stove Project
We’re proud to share our partnership with the Ghana Clean Cook Stove Project. Based in towns and cities throughout Ghana, it replaces open fireplaces and dirty stoves with efficient ones that use up to 60% less fuel, protecting local forests and directly benefiting the climate.The stove they&#39;ve created is special. Called the Gyapa, it’s made from recycled metal and clay by local manufacturers and ceramicists. It&#39;s manufactured to exacting specifications, is twice as efficient as an open-air fire, and burns cleaner, keeping toxins and particulates out of the air. 
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				<figcaption>A local craftsman prepares the clay liner for a Gyapa stove. Credit – Desire Clarke.</figcaption>
			</figure>Shifting how people cook isn’t easy. That’s why the Gyapa was designed with input from Ghanaian cooks to ensure it respects local customs and meets daily needs. The next challenge was raising awareness. The project used creative marketing campaigns to let the community know how efficient and safe these new stoves were, driving demand across the nation. Cooks and families in Ghana can’t get enough. More than 1.5 million Gyapa Stoves have been sold across Ghana, saving more than 4 million tonnes of CO2 emissions. That’s the equivalent of 860,000 vehicles taken off the road for a year. For families, there’s a more direct impact. They’ve saved a collective $165 million on fuel costs — money that can help send children to school, buy crucial medicine, and improve homes. 
Growing impact in Ghana
What’s next? Thanks to the funds provided through carbon offsets, this project is scaling up in urban centers and looking for new ways to help families cook better, faster, and with less fuel. The project currently works with nearly 800 ceramicists, metalworkers and retailers, bringing in sustainable income and helping families grow healthier and happier. 
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				<figcaption>Proud ceramicists with a stack of Gyapa stove liners their team has produced. Credit — Desire Clarke.</figcaption>
			</figure>The project is constantly investing in skills training for workers in its supply chain, and recently completed construction of a high-spec manufacturing facility in Kumasi and a new facility in Accra. As the project grows, more trees will be left standing, families can live healthier, and extra income can be invested in the future. This combination of social benefit and climate action is what makes the Ghana Cook Stove Project so special, and it’s why we’re proud to help it grow. Can’t wait to support this awesome project and others like it? Simply download Klima from the <a href="https://klima.onelink.me/nXpS/690eabd2 ">Apple App Store </a>or <a href="https://klima.onelink.me/35l1/51d90a87">Google Play Store</a><a href="https://klima.onelink.me/YSA1/be21bf70 "></a> and start empowering communities around the world today.

We empower communities by providing clean and safe cook stoves that keep forests standing and help cut carbon emissions.

Our project in Ghana: How cook stoves can save lives and the climate 

We recently spoke with Dr. Ed Maibach, a George Mason University Professor and the Director of the Center for Climate Change Communication at GMU. Dr. Maibach shared why he’s encouraged by the shifting climate narrative — and offered suggestions for effective actions we can all take.
What has struck you about how the media portrays climate change during this pandemic? Has the narrative changed significantly? As an avid climate news consumer, I’m happy to say there seems to have been a big surge in climate reporting over the past year in both quantity and quality. Obviously, the pandemic is THE news story of 2020, but I’ve been impressed by how many news organizations have continued to report on climate change throughout.Data released in May by Max Boykoff’s media observatory at University of Colorado suggested an important shift is occurring in the climate narrative. For the first time, human health is becoming a major focus of the story. I’m encouraged by that. While most people are fond of polar bears, all people care deeply about their own health and the health of their loved ones — perhaps especially their children and grandchildren. Earlier this year, I co-authored a Call to Action by Health Professionals, arguing that the Paris Climate Agreement is the world’s most important public health initiative, and that health professionals worldwide must engage as advocates to defend and strengthen its goal. This paper outlines a strategy for health professionals across the spectrum to demand sweeping action. An important part of the climate/health story that I hope journalists will increasingly focus on is the under-appreciated fact that, for the most part, climate solutions are health solutions. The sooner that communities transition to clean energy, the sooner they will enjoy clean air, clean water, and better health. The benefits are nearly instantaneous — no need to wait — and they are local. This is a powerful good news story that has not yet been adequately told. 
A lot has changed in just a few months. If we rallied around the climate the way we have around Covid-19, what do you think we could accomplish? Most importantly, the pandemic has taught us to listen to the experts, and to take full advantage of windows of opportunity — because when we fail to listen to the experts and fail to take advantage of windows of opportunity, people die.The leaders of the world need to dramatically increase their commitments to the Paris Climate Agreement — because this is our last best window of opportunity to avert climate catastrophe and create a more sustainable world for our children and grandchildren. We need world leaders to come to COP26, the upcoming UN Climate Change Conference, ready to increase their commitments. The fact that COP26 has been delayed due to the pandemic creates a major opportunity for all people of conscience to start lobbying their nation’s leaders to do the right thing at COP26. The pandemic has given us extra time to focus and escalate our lobbying on behalf of the Paris Agreement.
Carbon output has seen its biggest drop in history. That’s great, but we know it’s not enough, and a global pandemic isn’t a sustainable solution for the climate. Instead, what climate-healthy personal, political, or structural changes from this moment would you like to see carried forward? The clean energy revolution is well underway, and a global clean energy economy is inevitable — because it’s better than a fossil fuel economy in every way. But if climate catastrophe is to be averted, that transition must happen very quickly. Fossil fuel companies will do everything possible to delay the transition, and their influence on politicians is profound. Our best shot at creating the future we need is to convince politicians that we’re serious — if they fail to respond to climate change as the crisis that it is, we must be willing to vote them out of office.
What socially distant actions can we take to help? The pandemic has created a golden opportunity to deluge politicians — office holders and candidates — with letters, phone calls, and emails demanding climate leadership. We should all be doing that. And we should all be using our social media accounts — and old school approaches like telephone conversations — to ask our friends, family members, and colleagues to do the same. We can’t win alone, but <a href="https://klima.com/blog/help-the-climate-political-social-action-guide/">we can win together</a>.
Lastly, how have you been staying busy during this crisis? I have been turning up the heat on my elected officials, and candidates who want my vote, in every way possible — including and especially by engaging with my fellow health professionals so that our collective voice issues a loud, clear, and compelling call for climate action.You can find out more about the Center for Climate Change Communication at their <a href="https://www.climatechangecommunication.org/">website</a>, read <a href="https://link.springer.com/chapter/10.1007/978-3-030-31125-4_33">A Call to Action by Health Professionals here</a>, and find Dr. Ed Maibach on Twitter <a href="https://twitter.com/maibached?lang=en">@MaibachEd</a>.

Dr. Ed Maibach explains how the pandemic has taught us that fighting climate change will help us live healthier lives. 

“Climate solutions are health solutions.”

It’s been a busy year since Jonas, Andreas, and I decided it was time to kick off Klima. After a decade of partnering on tech-for-good, we decided it was time to focus on the greatest challenge of our generation: stopping climate change in its tracks.Since then we’ve tested and refined our concept, learned and iterated, grown an experienced and solid team, and built a product we’re proud of. The result is Klima, an app that puts <a href="https://klima.com/blog/announcing-klima/">effective climate action in the palm of your hands</a>. How does it work? In a nutshell, you calculate your carbon footprint and support science-backed projects that take down or prevent the same emissions elsewhere. Then you follow your impact in real time, learn how to reduce your overall footprint sustainably and inspire others. Today we’re excited to launch Klima’s invite-only beta for Android and iOS. If you’re already on the waitlist, keep an eye out for your invite email. If not, then sign up below to get early access to Klima. What to expect: Carefully crafted features
We’ve designed and coded our hearts out to build an app that we hope you’ll love. Here’s just a few of the features that we’re excited to share: <figure>
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			</figure>We built a natural language carbon calculator to quickly and easily measure your footprint. Cool, right? <figure>
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			</figure>Every gram of carbon saved is a win. With Klima, you can track, quantify, and celebrate your impact — in real time. <figure>
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			</figure>We’ll let you know when you’ve reached your next milestone — and help you share it with the world.<figure>
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			</figure>You’ll hear from our project partners on the ground as they <a href="https://klima.com/blog/project-tanzania/">plant trees</a>, build <a href="https://klima.com/blog/project-mauritania/">solar panels</a>, and provide <a href="https://klima.com/blog/project-ghana-cookstoves/">clean cookstoves</a> thanks to your offsets. <figure>
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			</figure>We’ll share tips to reduce your carbon footprint based on your lifestyle. The beginning of a movementWhen you join Klima, we hope you’ll see how hard we’ve worked to pack delight into every pixel. Because at the end of the day, tackling a problem like climate change requires a mass movement towards carbon neutrality — and that means making Klima a joy to use.Next up? We’ll keep improving. As we onboard our first users throughout the summer, we’ll learn from their experiences, listen to their feedback, and elevate Klima with every iteration. We’ll work hard to keep the whole experience rooted in impact transparency and shareability, so you can easily see the difference your offsets make and inspire others to join you.We’ll also share important updates and announcements with you here and in our newsletter. We’ll keep growing the Klima community and learning as we go. We’ll highlight climate news and tips to <a href="https://klima.com/blog/simple-guide-cutting-carbon/">reduce your footprint</a>. We’ll celebrate every new user, because every footprint we take off the planet brings us one step closer to a climate clean world.And now, we’ll get back to work. — Markus Gilles, Co-Founder and CEOAre you ready to join a mass movement for carbon offsetting? Download Klima from the <a href="https://klima.onelink.me/nXpS/690eabd2 ">Apple App Store </a>or <a href="https://klima.onelink.me/35l1/51d90a87">Google Play Store</a><a href="https://klima.onelink.me/YSA1/be21bf70"></a> and become carbon neutral today.

We packed Klima full of climate-friendly features. Check them out now. 

Klima’s beta goes live — see what’s inside

Imagine growing up without electricity. No movies, video games, or internet. Even worse, straining to do homework by candlelight, broiling and freezing without heat or air conditioning, and watching your food spoil fast without a fridge. In Mauritania, that’s daily life. Over <a href="https://www.usaid.gov/powerafrica/mauritania">two thirds of people</a> in this Saharan country still don’t have access to the electricity grid. They rely on candlelight, firewood, or fossil fuel-guzzling generators to get by. Classified as one of the world’s “least developed countries,” Mauritanians want and deserve access to electricity. By <a href="https://klima.com/blog/announcing-beta-new-features/">offsetting your carbon footprint with Klima</a>, you help make this electricity green, not brown. Even better, your offsets help make the region’s most ambitious solar power project successful. Together, we’re reducing carbon dioxide and providing access to modern life for hundreds of thousands of people. 
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				<figcaption>The Mauritania Solar Power Project covers 600,000 square meters.</figcaption>
			</figure><h3>How offsets make green energy possible </h3>
The key to this green energy transformation? Harnessing the power of the Saharan sun. In Mauritania, the Sahara desert covers most of the country. And with an average of <a href="https://www.weather-atlas.com/en/mauritania/nouakchott-climate#rainfall">7 days of rainfall each year</a>, the sun is an extremely reliable energy source. Even with all of those advantages, solar power wasn’t the obvious choice for Mauritania. Here, and across Africa, building coal-based infrastructure is a cheap and easy way to expand the grid. It’s the default, and often the only choice available.Offsets helped Mauritania make a different choice and bring new green tech into the region. Our Mauritania Solar Power Project stretches nearly 600,000 square meters across the landscape, and powers a full 15% of the country’s energy needs. That means over 100,000 people now have access to power and the advantages in health, education, and empowerment that brings. It’s part of an ambitious effort to power 25% of the country through renewable sources alone — a huge step towards healthy, climate-positive energy for this growing nation.
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				<figcaption>The project provides hands-on learning for engineering students, building know-how and capacity in the next generation.</figcaption>
			</figure><h3>Planting the seed for a wave of sustainable power </h3>
The project also partnered with a local university to create an academic course sharing the knowledge and skills needed to build and maintain renewable power facilities. They host interns at the solar power plant and give students hands-on experience. That means your offsets help displace fossil fuel infrastructure immediately, and spread the knowledge needed to build more solar power in the future. This is a massive shift of technology and resources, one that helps bring clean power and light to communities that need it and plants the seed for a wave of sustainable power across Africa. This project wouldn’t be possible without funding from carbon offsets. For countries like Mauritania, expanding access to energy is critical. Offsets help make sustainable expansion the smart choice — improving lives on the ground and helping protect the whole planet. 
Want to support our Mauritania Solar Power Project and offset your carbon footprint right now? Awesome news! Simply download Klima from the <a href="https://klima.onelink.me/nXpS/690eabd2 ">Apple App Store </a>or <a href="https://klima.onelink.me/35l1/51d90a87">Google Play Store</a><a href="https://klima.onelink.me/YSA1/be21bf70 "></a> and you’re ready to go.

Let's offset our carbon footprint by pushing solar energy and green innovation while providing sustainable jobs for communities in the Sahara.

The Mauritania Solar Power Project covers 600,000 square meters.

Introducing our solar power project in Mauritania 

Here’s a little secret: We know how to stop the climate crisis. Brilliant humans across the globe have already developed many, many effective, proven solutions to reduce emissions and even take carbon dioxide out of the atmosphere. But they can’t do it without support.So, what solutions are best and which should you get behind? We’ve structured our climate action strategy around the three most crucial impact areas we’ll need to take on: Nature, Tech, and Social.Let’s dive right in and learn why we can’t solve climate change without them. <h3>Nature: The mother of carbon capture technology</h3>
In order to avert climate catastrophe, research shows we must take CO2 out of the atmosphere. Inventors around the world are working on big machines to suck carbon out of the air and capture it underground. Meanwhile, nature already built those machines for us: They’re called trees. <figure>
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			</figure>Nature’s ability to regulate CO2 levels is part of what allowed human life to thrive in the first place. Disregarding our dependence on it, and overstepping our right to take without giving back, is one of the biggest driving factors of the crisis we’re facing. Need proof? Tropical deforestation alone is responsible for <a href="https://www.wri.org/blog/2018/10/numbers-value-tropical-forests-climate-change-equation">8% of all human-caused CO2 emissions</a>. That’s more than the entire European Union. While that number may sound discouraging at first, it also shows us how incredibly powerful nature can be if we work with it, instead of against it.Klima does exactly that, through tropical tree planting and conservation programs in <a href="https://klima.com/blog/project-panama/">Panama</a>, <a href="https://klima.com/blog/project-tanzania/">Tanzania</a>, and Madagascar. Why here? Because trees in tropical regions eat CO2 for breakfast (and lunch and dinner). They grow much faster than in other parts of the world, which means they’re most effective in storing carbon dioxide to build branches, bark, and leaves. All while providing habitats for a massive variety of wildlife, and improving ecosystem resilience.<h3>Tech: Renewable energy keeps carbon in the ground</h3>
While we revive nature and draw carbon out of the atmosphere, it becomes even more obvious that we need to stop emitting it in the first place. In other words, we need to decarbonize. That’s where technology comes in.Let’s face it, our fossil fuel-based system needs an upgrade. Combustion engines and coal plants have been around for 150 odd years, and their time has come. Instead of continuing to pollute the air until we run out of dead dinosaurs to burn, let’s go all-in on renewable technology now. Let’s leave remaining fossils in the ground and save our planet in the process. Sounds simple enough, right? After all, we know how to do it. So why not just, you know, actually do it?The hold-up on shifting to renewables quickly is manyfold and often political. But sometimes, all that’s missing is a little support. Especially for projects where access to know-how, efficient engineering, or funding are the bottlenecks blocking a transformation to renewable tech. <figure>
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			</figure><h3></h3>Two great examples of this are the solar power plants in South Africa and <a href="https://klima.com/blog/project-mauritania/">Mauritania</a> that we support. Both countries are blessed with an abundance of sunlight and now can harness it with the help of offset financing. That means we’re leaving coal in the ground where it belongs and expanding innovation that will fuel more green tech developments in the future.
<h3>Social: Improving lives while saving our earth</h3>
The third element of any holistic climate change strategy is humanity itself. Global warming will hit the most vulnerable regions the hardest. And any action we take will inevitably have side effects, either helping or harming local communities. It’s up to us to choose climate action that benefits disadvantaged populations and improves people’s lives.That’s why we only support projects that contribute to climate justice by benefiting their local communities. That means when you offset with Klima, you also help build schools, improve sanitation, and provide jobs. You protect thriving ecosystems and build stronger economies.<figure>
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			</figure><h3></h3>One example: Nearly <a href="https://www.nationalgeographic.com/photography/proof/2017/07/guatemala-cook-stoves/">40% percent</a> of the world still cooks their meals on open fires. In places like Ghana, that number is <a href="https://www.cleancookingalliance.org/country-profiles/focus-countries/1-ghana.html">closer to 80%</a>. That means not only more forests chopped down for firewood but also more toxic fumes in people&#39;s homes — causing 18,000 premature deaths each year. In <a href="https://klima.com/blog/project-ghana-cookstoves/">Ghana</a>, we work with local partners to build and deliver clean cookstoves that reduce air pollution and keep trees standing. Smart projects like these allow us to reduce emissions and save lives.<h3>Over to you</h3>
Oh, and don’t forget: There’s one final component that makes all of this work. It’s you. If you’ve been wanting to <a href="https://klima.com/blog/help-the-climate-political-social-action-guide/">take climate action</a> but didn’t know where to start, then start here. By supporting any or all of the above solutions with Klima, you’re getting right to the core of what makes a difference. With that in mind, feel free to choose which of these impact areas you want to support personally. Whether you restore nature, fuel green tech, or create social benefits, Klima makes sure you’ll fund the most effective climate projects out there when eliminating your carbon footprint.Ready to do your part for the climate and support our amazing projects? Then jump on board and <a href="https://klima.onelink.me/YSA1/be21bf70 "></a>download Klima from the <a href="https://klima.onelink.me/nXpS/690eabd2 ">Apple App Store </a>or <a href="https://klima.onelink.me/35l1/51d90a87">Google Play Store</a> today!

Our climate strategy is based on natural, technological, and social solutions that revive ecosystems, provide livelihoods, and push green innovation.

Nature, Tech, Social: Three unbeatable climate solutions

We recently chatted with Mark Griffiths, Global Leader of the Climate Business Hub for WWF. Mark shared his thoughts on what the pandemic has taught the business community about risk and what we, as consumers, can do to advocate for climate action.Read on for his insights on what we’ve learned from Covid-19, and how we can make progress for the climate. 
Many companies adapted quickly to the Covid-19 crisis and changed policies and practices that previously seemed written in stone. How do you think this newfound capability for change will affect business’ responses to the climate crisis?The key word is resilience. Typically those companies managing to cope best with the pandemic are those who were already assessing and acting on external risks like climate change.To paraphrase Darwin; the most adaptable and agile will survive, not necessarily the strongest. Companies should spend time now reassessing climate risks and act with urgency to become more resilient to inevitable future shocks. 
How can employees or consumers advocate for change within companies? There are two things consumers can do: Use your wallet and change your behavior. First, be very specific on what you spend your money on. Choose sustainable food, clothes, and home energy providers. Check your pension to ensure you’re investing in green companies. At the same time, you can also <a href="https://klima.com/blog/simple-guide-cutting-carbon/">change your personal habits</a>. For example walking or cycling to work helps fitness and alertness and avoids carbon emissions. We should all remember that every action helps.As tragic as Covid is in terms of loss of lives and livelihoods, this is our chance to reset our lives. We can build lives that are more enjoyable, more connected to nature, and simply more sustainable.
While emissions initially dropped in 2020, we’re nowhere near where we need to be, because the vast majority of carbon emissions are baked into our existing systems. What is the most important step businesses can take to reduce their footprints?Business, governments, and society all need to significantly step up efforts to meet a 1.5°C target. If we don’t make significant changes, we’re looking at a 3°C rise by the end of the century. Businesses need to do three things: set carbon reduction targets according to science (SBTi), develop and implement climate action plans (for example invest in energy efficiency and renewables) and support climate smart politics (positively encourage government to create and enforce legislature for a net zero economy). Let me note that ‘invest’ is different from ‘spend.’ Many sustainability actions will generate a positive return for businesses, financially and otherwise. 
 How have you been staying busy during lockdown? 
I am Zoomed out! Back-to-back video meetings have been difficult to avoid. The only way to counter the effects of this, in my opinion, is to exercise.You can read more about the Climate Business Hub at WWF <a href="https://wwf.panda.org/our_work/climate_and_energy/blog/?356935/climate-positive">here</a>, and follow Mark Griffiths on Twitter at <a href="https://twitter.com/markgrifter">@MarkGrifter</a>.

Mark Griffiths of WWF reveals how together, citizens, businesses and governments can build resilience and solve climate change. 

“This is our chance to reset our lives.”

If you’re reading this, you most likely care about the climate. After all, the majority of the world sees global warming as a threat to their own lives, not to mention to all other living beings and future generations. Millions of us, across the planet, are ready to take action. The question is how? Carbon offsets are a crucial part of the solution. We all produce carbon dioxide every day. It’s simply unavoidable. Offsets remove or prevent the same amount of emissions elsewhere by financing effective climate projects that push forward tech solutions and protect nature. That’s how offsets drive short-term emission reductions as well as long-term systemic change. <figure>
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				<figcaption>Carbon offsets are a powerful tool to fight the climate crisis.</figcaption>
			</figure><h3>But first, let&#39;s rewind</h3>To understand why offsets are so powerful, let’s recap how we got into this mess in the first place. The climate crisis is the result of centuries of extractive and unsustainable business practices, that are now baked into our global systems. Those systems are flawed, and we’re only beginning to fully understand how. You see, today environmental costs aren’t reflected in the prices of the goods you buy. Just as importantly, ecological benefits businesses create through sustainable practices aren’t reflected in their earnings either. This means there’s no economic incentive to do the right thing. Take a moment to think about that. It’s a pretty bad situation to be in, and it’s reinforced throughout our economy, at nearly every level.When problems are this pervasive, the only way to solve them is to rewire the systems entirely. That’s what carbon offsets do: They reward people for doing the right thing by making sustainable choices economically viable. That’s the true transformative power that offsets have — and why they&#39;re at the heart of our climate solution.
<h3>What does this look like?</h3>In <a href="https://klima.com/blog/project-panama/">Panama</a>, Klima works with local partners on sustainable agroforestry projects that improve biodiversity and provide liveable incomes to local communities. Instead of endless rows of uniform crops, farmers plant cocoa trees and native shade trees together. What grows is a mixed forest that creates diverse microclimates, wildlife corridors, and resilient ecosystems. Without funding from carbon offsets, this project would be only an idealistic daydream, not a growing, thriving, sustainable business.On a larger scale, let’s look at <a href="https://klima.com/blog/project-mauritania/">Mauritania</a>, where carbon offsets have reshaped the way people get their electricity. Faced with a growing population, lack of finances, and unequal access to power, Mauritania’s government could have turned to cheap coal. After all, everyone deserves access to electricity, light, and the advantages of modern life. Instead, our partners in Mauritania worked with the community and government to build the region&#39;s largest solar power facility — expanding access to electricity sustainably and preventing new fossil fuel infrastructure from taking root. Even better, they’ve partnered with local universities to pass on knowledge to the next generation and make green solutions easier to build in the future. These are the kinds of projects that simply wouldn’t be possible within the purely extractive economic system that got us here in the first place. With carbon offsets, we can fuel solutions like these and start rewiring that system.<h3>Every action matters  </h3>To solve the climate crisis, we need sustained, multilayered, effective action from all sides. Business, government, and <a href="https://klima.com/blog/help-the-climate-political-social-action-guide/">civil society</a> all have a part to play — and if you’re a lawmaker or business tycoon, then please get on board and push for fast, wide-reaching, structural change now. But the rest of us must play our part too. Offsetting your carbon footprint and taking it off the planet is an easy and effective way to start: Live carbon neutral today and invest in a better system for tomorrow. Join us in the fight against climate change, right here, right now. Download Klima from the <a href="https://klima.onelink.me/nXpS/690eabd2 ">Apple App Store </a>or <a href="https://klima.onelink.me/35l1/51d90a87">Google Play Store</a> and see your impact grow day after day.

Solving climate change will take creativity, determination, and action from everyone. Carbon offsets are a great place to start. 

Here’s why we’re all in on offsets 

We recently chatted with Margaret Klein Salamon, Executive Director and founder of The Climate Mobilization, and author of the new book Facing the Climate Emergency. Margaret began her career as a clinical psychologist, a background that informs all of her work. Read on for her take on what the Covid-19 crisis can teach us about the climate. What surprised you about the Covid-19 response? What can we learn from this to help solve the climate crisis?We’ve given Covid-19 the emergency treatment: fundamentally altering our lives and the economy, emergency spending, constant headlines. Climate is a much greater threat, and yet our response has been nowhere near as urgent. Humans evaluate risk socially, not rationally. People demonstrate their fear of Covid-19 by wearing masks, canceling events, and posting on social media, making it clear to all that this is an emergency. We must help people understand that climate is an existential emergency, too, and that we all have a part to play in the response. Encouragingly, we’ve seen that most people value life more than the economy. In the case of the climate and ecological emergency, we&#39;ve collectively acted with such a wanton disregard for human and non-human life, so it’s absolutely heartwarming to see people and institutions taking extreme measures to protect life in this moment.The same spirit of fiercely protecting life and demanding systems transformation because the system is a threat to life is also at the forefront of the mass uprisings against police brutality and racism.In your book, you ask an important question: “Do we want to live? If we do, we need to wake up and grow up — right now.” Do you think this pandemic will help us do that?There’s an opportunity for that, yes, but I don’t think it&#39;s certain. The forces of chaos, greed, passivity, and despair are strong, especially in the United States. It’s possible that the public will lose focus on climate. There are still people who think that environmental measures hurt the economy. But I do think there’s an opportunity here. The botched response to Covid, the endemic police brutality and racism of our justice system, and the accelerating climate emergency... it’s becoming clearer every day that our system is fundamentally broken. It’s time to explore how to trigger an emergency-speed transformation of our economy and society. This will happen only if individuals <a href="https://klima.com/blog/help-the-climate-political-social-action-guide/">step up, take responsibility, and make it happen</a>. We need as much leadership as we can get. We need to wake up and grow up as individuals, take responsibility for solving the climate emergency, and then lead others to do the same. This is how that kind of collective awakening and collective maturation process will unfold.
For people who want to take tangible climate-healthy action now, what would you recommend?Many of us are dealing with feelings of grief as we realize the future is going to look very different than we hoped. Use this time of great social upheaval to <a href="https://www.commondreams.org/views/2019/06/23/facing-climate-emergency-grieving-future-you-thought-you-had">mourn the future you thought you had</a> so you can emerge from quarantine a stronger, more focused climate warrior. My new book <a href="https://www.amazon.com/Facing-Climate-Emergency-Transform-Yourself/dp/0865719411">Facing the Climate Emergency, how to Transform Yourself with Climate Truth</a> can help you with this process. Secondly, talk about it: This is very impactful and you don’t even need to go outside! There is a spiral of silence in the US around the climate. While <a href="https://climatecommunication.yale.edu/publications/for-the-first-time-the-alarmed-are-now-the-largest-of-global-warmings-six-americas/">30% of Americans are alarmed</a> by the climate emergency, <a href="https://climatecommunication.yale.edu/publications/climate-change-in-the-american-mind-november-2019/6/">only 24% of Americans</a> say they hear people they know talking about global warming once a month or more. This cultural silence around the climate emergency means much of our society doesn’t think about it that way. Many think: Surely, if it were an emergency, people would be talking about it, right?You can help change this by telling the truth loudly, all the time. Schedule a conversation to talk with your friends and family, either one on one, or in larger groups. Don’t make it about science. Talk about what you see happening, what you think the future holds, and how you feel about it. Talk about your grief and your terror. Then ask them how they feel. You may be surprised how many people will say, “Wow, thanks for sharing, I thought I was the only one.” Lastly, start organizing! Many local chapters of Extinction Rebellion, Sunrise, 350.org, and Fridays for Future have begun organizing online — no leaving your house required. Now is a great time to start making connections with local organizers so you can hit the ground running. These groups are also carrying out activities like digital climate strikes, phone banking, and letter-writing, all of which can be done from home.Lastly, how have you been staying busy during this crisis? I’ve been extra-busy launching my book! It was published at the end of April, so I’ve been busy full-on with interviews, video events, and writing op-eds. In my free time, I’ve been re-watching Downton Abbey.You can find Margaret on <a href="https://twitter.com/climatepsych?lang=en">Twitter</a> and visit The Climate Mobilization on their <a href="https://t.co/y0sCtKkS2W?amp=1">website</a>. Her book, Facing the Climate Emergency: How to Transform Yourself with Climate Truth is a radical self-help book that helps readers face climate truth, accept their fear of collapse, and become the heroes humanity needs. Learn more and download the first chapter <a href="https://facingtheclimateemergency.com/">here</a>.

A global crisis is threatening humanity: it's climate change. Margaret Klein tells us what the pandemic has taught the world about the climate.

“We need as much leadership as we can get”

Panama is where worlds collide. It serves as the meeting point between two vast oceans, two continents, and many of the species that call them home.Unsurprisingly, it’s a hotspot of biodiversity. Just a few hours from Panama City grows a dense rainforest, where you can feel life all around you. Thick, layered moss, branches reaching high, an endless buzz and chirp: That’s the heart of our work in Panama. <figure>
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				<figcaption>Say hello to three of our new friends in Panama.</figcaption>
			</figure>Today, Panama is home to animals found nowhere else. A rich forest canopy covers nearly half the country and supports a mind-boggling variety of life. From brown-throated sloths, to anteaters, to 900+ species of birds — Panama is full of animals and plants that humans are only beginning to discover. The bad news? Those rainforests have been disappearing. Nearly 50% of the tree cover has been destroyed, wiping out habitats and wild spaces. Worse, many of those trees were burned, releasing their carbon dioxide into the atmosphere and accelerating global warming. <h3>Your impact</h3>This is where you come in. By joining Klima, you can help restore forests, protect vulnerable animals, and erase the need to slash and burn by creating sustainable jobs for the local community. It works like this: After calculating your carbon footprint, Klima lets you <a href="https://klima.com/blog/three-climate-solutions/">choose how to offset your emissions</a>. Planting forests is a great choice. Trees suck up carbon dioxide, transforming it into bark, branches, and leaves — and new homes for animals who have lost their habitats. In Panama, our local partners have 25 years of experience replanting trees on degraded land. By planting a wide variety of mixed tree species, they’re replenishing the country&#39;s rainforest canopy one sapling at a time, using a combination of smart agroforestry and conservation practices to ensure sustainability. <h3>Why we chose this project</h3>A true pioneer, the Panama reforestation project was the first Gold Standard-certified agroforestry program in the world. It’s seen great results, planting 9.2 million trees that have absorbed 2.1 million tons of CO2 so far. Even better, those trees continue to grow into lush forests that keep packing away carbon each and every day. <figure>
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				<figcaption>A snapshot of the global and local project impact so far.</figcaption>
			</figure>The project is spread over 50 locations across Panama. These growing forests create diverse habitats and wildlife corridors for endangered animals and provide jobs, education, and sustainable livelihoods for hundreds. This improves quality of life and ensures that the people closest to the work reap lasting benefits.This powerful combination is what makes us proud to support our partners on the ground. They’ve demonstrated the power of offsets to not only remove harmful carbon from the atmosphere, but also to create a more just and equitable world.<h3>
How to get involved:</h3>Ready to boost reforestation, provide livelihoods, and protect endangered species in Panama? Download Klima from the <a href="https://klima.onelink.me/nXpS/690eabd2 ">Apple App Store </a>or <a href="https://klima.onelink.me/35l1/51d90a87">Google Play Store</a><a href="https://klima.onelink.me/YSA1/be21bf70"></a> today.

By planting forests, we can reduce carbon emissions, protect endangered animals and create sustainable livelihoods. 

A first look at our Panama reforestation project!

Our planet is still on fire. While media attention is understandably focused on Covid-19 right now, global warming remains the most important challenge of our lifetime: The last decade was the hottest in recorded history, and we&#39;re now at a rate of one climate crisis disaster <a href="https://www.theguardian.com/environment/2019/jul/07/one-climate-crisis-disaster-happening-every-week-un-warns">per week</a>.The good news: Even during the pandemic, climate change awareness rose to new <a href="https://climatecommunication.yale.edu/publications/climate-change-in-the-american-mind-april-2020/2/">all-time highs</a>. Millions want to take action and teams around the world continue to work on innovative solutions. Today, we’re proud to announce our contribution.<h3>Introducing Klima</h3>Launching this summer, Klima gives you an effective way to take immediate climate action by wiping your carbon footprint off the planet.How does it work? Klima makes it easy to calculate your footprint and understand the climate impact of your lifestyle. You can then support science-backed projects that remove or prevent the same emissions elsewhere. By planting <a href="https://klima.com/blog/project-panama/">biodiverse tropical forests</a>, turning the Saharan sun into <a href="https://klima.com/blog/project-mauritania/">green energy</a>, or supporting other <a href="https://klima.com/blog/project-ghana-cookstoves/">successful climate initiatives</a>, you’ll measurably reduce CO2 emissions around the globe and neutralize your own footprint. Pretty cool.<h3>Our mission</h3>Millions of us worldwide are eager to take climate action but aren’t sure how. The good news? Carbon offsetting is one of the most effective ways for individuals to reduce net emissions and has a massive potential for scale. Until now, offsetting tools have either lacked the transparency or usability necessary for widespread adoption. We’re building Klima to close that loop, with a carbon neutrality app that is simple, transparent, and lovable.With Klima, we’re setting out to unlock individual climate action at scale and empower millions to act as one united force for the planet!<h3>Your impact</h3>Impact transparency is one of our core guiding principles. Klima allows you to see directly and in real-time what positive effect your commitment has on the planet and how that impact grows. You’ll even learn how to live a more climate-healthy lifestyle along the way. The result is incredibly empowering and shows that every single action counts.All projects on Klima have been carefully selected and screened. Their climate solutions rank among the top ten most effective worldwide, as identified by <a href="https://drawdown.org/solutions/table-of-solutions">Project Drawdown</a>. They meet the highest international quality standards for certified carbon offsetting like the Gold Standard, developed by WWF and other NGOs. On top of that, each project contributes to additional goals like combating poverty, promoting gender equality, or restoring wildlife habitats, under the Sustainable Development Goals framework by the United Nations.<h3>Why you’ll love it </h3>We designed Klima to be impact-driven, effective, and data-backed, yes. But it’s more than that. It’s downright fun to use — and not just because we’re a fun-loving bunch (though we are). It’s because we knew that in order to really reach millions, we needed to make climate action enjoyable, inspiring, and rewarding.When you offset your personal emissions, you’re putting a stake in the ground. You’re investing in a healthier climate, for yourself, for the world, and for future generations. That’s something exciting, interesting, and downright beautiful. And that’s exactly how it feels to use Klima.We’re building a tool that keeps track of your achievements, because they ought to be celebrated and shared. A platform that sparks climate conversations, because we need to have more of those. A companion that helps you become more climate-healthy and inspires you to inspire others.We’re creating Klima to build a better, safer, healthier future for us all. We&#39;re so proud to share it with you, and hope you&#39;ll be proud to use it.Klima is now live for iOS and Android. Want to take immediate and effective climate action? Download Klima from the <a href="https://klima.onelink.me/nXpS/690eabd2 ">Apple App Store </a>or <a href="https://klima.onelink.me/35l1/51d90a87">Google Play Store</a><a href="https://klima.onelink.me/YSA1/be21bf70 "></a> and start offsetting your carbon footprint today!

Klima allows you to take effective climate action by supporting amazing projects around the world. Become carbon neutral with our app today.

Let's talk climate action

Updates, insights, and stories for a climate-healthy world.

Let's talk climate action 👊

Updates, insights, and stories for a climate-healthy world.

Let's talk climate action