We run ads to mobilize as many people as possible

To stop the global climate crisis we need to get as many people involved as fast as possible. Here’s how we’ll do it.

We have eight years to cut global emissions in half if we want to prevent runaway climate change. Every climate strategy needs to be evaluated against that goal. The question is, how can we contribute in a meaningful way within the short time frame at hand? Our answer: Turn climate-clean living into a mass movement.

Going beyond the individual

At Klima, we believe in the power of individuals to take action. That’s why we help you neutralize your footprint immediately and sustainably through offsetting and reducing personal emissions. But if we stop here, we fail to address the systemic aspect of the climate crisis. It’s not something any of us can solve for ourselves. There are no island solutions. We either succeed together or we fail.

That’s why we put collective impact at the core of Klima. Your monthly plan doesn’t only cover your individual offsets, it also helps reach others through ad campaigns that get more people involved and multiply your impact manyfold.

Advertizing for climate action

Some offset organizations pride themselves on spending little or nothing on marketing. That’s not our model. We believe the time in which we could afford not to advertise for climate action is over. It’s time to set ambitious goals, take pride in how many people we can reach and how much impact that creates.

That’s why we invest a portion of your offset subscription into impact marketing: ads and outreach campaigns that inspire thousands to start taking measurable, effective climate action. These funds apply the most effective marketing solutions capitalism has developed and turn them towards healing the planet — instead of destroying it. Here’s why that’s a game changer:

A multiple on effectiveness

Every dollar invested in reaching more people will have an estimated 6x carbon reduction effect over 5 years, compared to a dollar spent directly on offsetting. That’s because every new Klima member you help us reach doubles your own CO2e reduction on average. 

As with the use of any of your funds, we are 100% transparent on exactly how much we invested in community growth each year and how much CO2e impact that has created. You can read more about spending and impact transparency here.

It shows that if we all contribute a little towards building something bigger, our collective impact will far outpace our individual ones — because we are many.

Building long-term solutions 

The best part? Investing in impact marketing means more money goes towards climate projects in the long term, multiplying social and ecological benefits on the ground: more forest protection, more clean energy adoption, more green jobs, poverty alleviation, and economic opportunities to further sustainable development around the world. 

An unstoppable movement

Klima was founded with one goal: unleash the potential of individual climate action at scale. Yes, that is mighty ambitious. But as anyone who keeps up with climate news will know, we need all the ambition we can get. We know that with the right tools and strategies, we can build an unstoppable, self-growing movement that has the chance to reach the scale needed to reduce CO2e levels significantly. And as a global carbon neutral community, we’ll change hearts and minds along the way.

Markus Gilles
by Markus Gilles
CEO & Co-Founder
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